<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab7c818cfb00b88a8ae_651d7ed919ccfa8b7ba0eecf_610d72da154be640b817b974_Untitled%252520design%252520(45).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Using personalisation to enhance digital performance</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>7 October 2021</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 7 Oct 2021 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Demonstrating relevance to your audiences is likely one of the top priorities of your demand gen/ABM marketing strategies.</p> <p class="gn-reveal">Ensuring you resonate on a 1:1 level with target prospects, opportunities and customers alike can make the single biggest difference, but how confident are you that you're hitting the mark?</p> <p class="gn-reveal">In this interactive session for digital marketers, Chris and Rachel from Webeo will be sharing the findings and insight from the B2B Marketing Personalisation Report and turning it into real-world benchmarks and actionable advice.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Key points on the agenda:</h4> <ul> <li><strong>How you compare against your B2B colleagues in the world of personalisation.</strong></li> <li><strong>How to harmonise your omni-channel personalisation activity.</strong></li> <li><strong>How personalisation can support your demand gen strategy, as well as CX and ROI.</strong></li> </ul> </aside> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/traditional-or-digital-pr-finding-a-strategy-that-works-for-you" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">&#39;Traditional&#39; or &#39;Digital&#39; PR - Finding a Strategy that Works for you</span> <span class="gn-related__excerpt">Agency PR experts break down ROI framing, channel selection, and how to integrate traditional and digital PR into a single, measurable campa</span> </a> </li> <li class="gn-related__item"> <a href="/articles/modernising-digital-marketing-for-legacy-industries" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Modernising Digital Marketing for Legacy Industries</span> <span class="gn-related__excerpt">Agency strategies for B2B, finance and professional services: modernise digital, prove ROI and build a sustainable path to online growth.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/turning-one-time-buyers-into-returning-customers-by-daydot" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Turning one-time buyers into returning customers by Daydot</span> <span class="gn-related__excerpt">Daydot&#39;s panel explores subscription retention, customer lifetime value, personalisation, and omni-channel strategy to unlock revenue from e</span> </a> </li> <li class="gn-related__item"> <a href="/articles/how-integrated-ai-can-accelerate-your-brands-growth" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">How Integrated AI Can Accelerate Your Brand&#39;s Growth</span> <span class="gn-related__excerpt">Access this on-demand session covering AI tools, real-world case studies, and the key metrics agencies need to drive ROI and scale faster.</span> </a> </li> </ul> </aside>