<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab6262dab4bb85ab406_668706fe6e702e28d229df5d_Mastering%2520the%2520B2B%2520Sales%2520Cycle%2520(1)%2520(1)%2520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Mastering the B2B Sales Cycle: Advanced Insights for Brand Marketers</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>26 September 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 26 Sept 2024 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">In the ever-evolving B2B landscape, utilising <strong>market research</strong>, <strong>data analysis</strong>, <strong>and innovative strategies</strong> can help your business stay ahead of the curve.</p> <p class="gn-reveal">In this virtual session for sales and marketing leaders, our experts discuss the building blocks of a successful B2B sales cycle, the value of <strong>an aligned sales and marketing strategy</strong>, and the role data analytics can play in refining your B2B sales cycle.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the Agenda</div> <h4>Key sessions in this workshop.</h4> <ul> <li><strong>Understanding the B2B sales cycle.</strong> The key stages of a successful B2B sales cycle.</li> <li><strong>Developing integrated strategies.</strong> Ensuring your sales and marketing strategies are aligned, and common challenges when optimising your B2B sales cycle.</li> <li><strong>Best practices and case studies.</strong> Maintaining consistency across sales and marketing efforts, and the need for flexibility in an evolving landscape.</li> <li><strong>Measuring success.</strong> Tools or frameworks to evaluate the effectiveness of the B2B sales cycle.</li> </ul> </aside> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">Who should attend?</div> <h4>This session is designed for:</h4> <ul> <li><strong>In-House Brand Marketers</strong></li> <li><strong>Sales and Marketing Specialists</strong></li> <li><strong>Marketing Directors and Strategists</strong></li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Jason Ball</span> <span class="gn-speaker__role">Managing Director · Considered Content</span> <a href="https://www.linkedin.com/in/jayball/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Mark Brighton</span> <span class="gn-speaker__role">Strategy Director · saintnicks</span> <a href="https://www.linkedin.com/in/mrktingbrighton/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Francesca Beddow</span> <span class="gn-speaker__role">Director and Co-Owner · Ice Blue Sky</span> <a href="https://www.linkedin.com/in/francesca-beddow/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Matt Hicks</span> <span class="gn-speaker__role">Strategy Director · Lesniak Swann</span> <a href="https://www.linkedin.com/in/matt-hicksb2b/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/making-ppc-work-harder-for-your-marketing-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Making PPC Work Harder for your Marketing Strategy</span> <span class="gn-related__excerpt">Stop leaving value on the table. 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