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<span class="gn-kicker"><span class="dot"></span>Event · Expression</span>
<h1 class="gn-title">Martech Must-haves</h1>
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<strong>The GO Network</strong>
<span class="pip"></span>
<span>18 April 2024</span>
<span class="pip"></span>
<span>1 min read</span>
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<span class="gn-event-meta__label">When</span>
<span class="gn-event-meta__value gn-date">Thu, 18 Apr 2024 · 11:00</span>
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<span class="gn-event-meta__label">Where</span>
<span class="gn-event-meta__value">Online</span>
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<span class="gn-event-meta__label">Status</span>
<span class="gn-event-status gn-event-status--recording">Past · Recording</span>
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<p class="gn-lede gn-reveal">Whilst Google Analytics 4 provides valuable insights into user behaviour across your website and/or app, to truly understand your customers, a combination of measurement tools are required. The modern Martech stack can feel overwhelming, and knowing what expensive tools are right for your business can feel like a real challenge.</p>
<p class="gn-reveal">In this session, we look at the tools and platforms that should be considered in addition to GA4 that will further empower your marketing team, discussing the right time to start introducing them.</p>
<p class="gn-reveal"><strong>This session will run for 30 minutes, with an additional 15 minute Q&A.</strong></p>
<p class="gn-reveal"><em>This event is hosted by a member of our Agency Network - to register for free, please visit the event page </em><a href="https://martechmusthaves.splashthat.com/" target="_blank"><strong><em>here</em></strong></a><em>, or submit the form to the right and we'll confirm your registration with the agency.</em></p>
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