<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab6f0daf8053a923cf4_651d7ed8d45bdee457b87129_63bc448ef0670e4d8f705981_Event%252520Headers.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Making PPC Work Harder for your Marketing Strategy</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>23 March 2023</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 23 Mar 2023 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">The challenge many marketers are facing this year is not so much in '<strong>doing it right</strong>', but rather in <strong>squeezing the most value out of what you do,</strong> with a limited amount of resource and investment.</p> <p class="gn-reveal">In this expert-led session, we share the <strong>initial building blocks of a healthy PPC strategy</strong>, and introduce a few key ways that you can <strong>utilise your investment into existing PPC efforts</strong> to support other areas of your marketing – and wider business – strategy. Including; <strong>leveraging PPC to support SEO activity</strong>, drive stronger customer insights and audience data, along with <strong>building brand reputation and lower-intent awareness through always-on PPC</strong>.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the agenda</div> <h4>What this session covers</h4> <ul> <li><strong>Understanding the value.</strong> The overlooked benefits of PPC strategies, and common misconceptions.</li> <li><strong>Getting started.</strong> What you need for a healthy PPC strategy to build valuable insights from.</li> <li><strong>Making PPC work harder.</strong> Where and how to apply insights from your PPC work across your business and wider marketing strategy.</li> <li><strong>Measuring success.</strong> Considerations for a sustainable process, demonstrating value, and next steps.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Meg Wilson-Taylor</span> <span class="gn-speaker__role">Operations Manager · Circus</span> <a href="https://www.linkedin.com/in/meg-wilson-taylor-837158145/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Turan Kasimova</span> <span class="gn-speaker__role">Senior Media Operations Director · M&amp;C Saatchi Performance</span> <a href="https://www.linkedin.com/in/turan-kasimova-4280672b/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Alp Semercioz</span> <span class="gn-speaker__role">Managing Director · 77 Agency</span> <a href="https://www.linkedin.com/in/alpsemercioz/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Carl Hewitt</span> <span class="gn-speaker__role">CEO &amp; Co-Founder · Hewitt Matthews</span> <a href="https://www.linkedin.com/in/carl-hewitt/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Laura Davies</span> <span class="gn-speaker__role">Head of Paid Social · VisualSoft</span> <a href="https://www.linkedin.com/in/lauradavies33/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Ryan Bartram</span> <span class="gn-speaker__role">PPC Specialist · Dark Horse</span> <a href="https://www.linkedin.com/in/ryan-bartram-356a16101/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/round-up-how-to-leverage-ppc-insights-to-support-your-wider-marketing-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: How to Leverage PPC Insights to Support your Wider Marketing Strategy</span> <span class="gn-related__excerpt">Agency experts reveal how PPC data can sharpen SEO, deepen customer understanding, and prove measurable business value beyond the click.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/101-ways-to-get-more-from-your-ppc-strategy-in-2024" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">101 Ways to Get More from your PPC Strategy in 2024</span> <span class="gn-related__excerpt">Avoid common PPC mistakes and unlock campaign insights that power SEO, brand awareness, and customer intelligence across your full agency of</span> </a> </li> <li class="gn-related__item"> <a href="/articles/101-ways-to-get-more-from-your-ppc-strategy-in-2023" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">101 Ways to Get More from your PPC Strategy in 2023</span> <span class="gn-related__excerpt">Expert tips on stretching limited PPC budgets further. Discover how paid search supports SEO, audience data, and always-on brand awareness.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/an-introduction-to-bigquery" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">An Introduction to BigQuery</span> <span class="gn-related__excerpt">Stop leaving BigQuery to your analysts. This session covers why it matters for website and app analysis and how to unlock deeper marketing p</span> </a> </li> </ul> </aside>