<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16e137d6fe04ed2aaac296_the-best-marketing-strategies-for-aeo-and-geo-blue-keys.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression · Top pick</span> <h1 class="gn-title">Is SEO Dead - The Rise of GEO and AEO in Modern Marketing</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>12 March 2026</span> <span class="pip"></span> <span>4 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 12 Mar 2026 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">A practical panel for SEO, content and digital leaders on how to protect visibility, trust and performance as search becomes AI-led.</p> <p class="gn-reveal">For years, SEO has been the cornerstone of digital visibility. But with the rise of AI-driven search, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO), the rules of the game are changing fast.</p> <p class="gn-reveal">This session will bring together brand marketing and digital leaders who are rethinking their search strategies in the age of conversational AI, zero-click answers, and predictive search.</p> <p class="gn-reveal">We'll explore how brands are adapting to new search ecosystems led by ChatGPT, Gemini, and AI-powered assistants, and what this means for traditional SEO, content, and discoverability.</p> <p class="gn-reveal">The discussion will unpack whether SEO is really "dead," or simply evolving, and how brands can stay visible, relevant, and competitive in a future shaped by AI.</p> <h2 class="gn-reveal">Who Should Attend</h2> <p class="gn-reveal">If you are responsible for search performance, content strategy, site experience, or digital acquisition, this session will give you a practical view of what needs to change next.</p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Panel</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <img class="gn-speaker__avatar" src="https://media.licdn.com/dms/image/v2/D4E03AQF9J5mLh6aE2w/profile-displayphoto-shrink_800_800/B4EZRQJs1tHAAg-/0/1736511508228?e=1774483200&v=beta&t=XUHlQy8ZnDJbo4dHaLq7Nm3I8X0ek3B2ipJaM3w2pHA" alt="Simon Edwards"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Simon Edwards</span> <span class="gn-speaker__role">Independent B2B Marketing Consultant, Ex - Capita, UBS and Santander</span> <a href="https://www.linkedin.com/in/simonpedwards1/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <img class="gn-speaker__avatar" src="https://media.licdn.com/dms/image/v2/C4D03AQHBqkzzHEkFfA/profile-displayphoto-shrink_800_800/profile-displayphoto-shrink_800_800/0/1576513594511?e=1773273600&v=beta&t=diN-kJHJW6kk-TiJgEbu8EQl9ue_ThonCtCV05hBw6M" alt="Laurence O'Toole"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Laurence O'Toole</span> <span class="gn-speaker__role">CEO · Authoritas</span> <a href="https://www.linkedin.com/in/laurenceotoole/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-reveal" data-rt-embed-type='true'> <details class="go-acc"> <summary> <span>How AI-powered search engines are reshaping visibility and discovery</span> <span class="go-chevron">▶</span> </summary> <div class="go-acc-content"> <div class="go-acc-inner"> How generative search compresses journeys and shifts attention towards summarised answers, changing where and how brands win consideration. </div> </div> </details> <details class="go-acc"> <summary> <span>What "GEO" (Generative Engine Optimization) really means in practice</span> <span class="go-chevron">▶</span> </summary> <div class="go-acc-content"> <div class="go-acc-inner"> The practical shifts needed to optimise content for AI retrieval and citation, so your brand has a better chance of being referenced in generated results. </div> </div> </details> <details class="go-acc"> <summary> <span>How brands can optimise for "AEO" (Answer Engine Optimization)</span> <span class="go-chevron">▶</span> </summary> <div class="go-acc-content"> <div class="go-acc-inner"> How to structure pages and information so they answer intent cleanly, making them more eligible for zero-click and conversational answers. </div> </div> </details> <details class="go-acc"> <summary> <span>The changing role of content, UX, and authority in AI-first search</span> <span class="go-chevron">▶</span> </summary> <div class="go-acc-content"> <div class="go-acc-inner"> Why expertise signals, clarity of structure, and user experience now influence credibility, trust, and how AI systems interpret your site. </div> </div> </details> <details class="go-acc"> <summary> <span>How to future-proof your search and content strategy for 2026 and beyond</span> <span class="go-chevron">▶</span> </summary> <div class="go-acc-content"> <div class="go-acc-inner"> A practical roadmap of priorities, quick wins, and structural improvements to stay discoverable as AI-led search continues to evolve. </div> </div> </details> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-agenda gn-reveal"> <h3 class="gn-agenda__title">Running Order</h3> <div class="gn-agenda__item"> <span class="gn-agenda__time">08:45 – 09:00 AM</span> <div> <div class="gn-agenda__detail-title">Tech Checks</div> <div class="gn-agenda__detail-meta">Speakers + The GO Network team</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time">09:00 – 09:10 AM</span> <div> <div class="gn-agenda__detail-title">Audience admitted entrance</div> <div class="gn-agenda__detail-meta">GO Moderator: Setting the Scene: Intro GO, the Panel (Speakers), and the Topic</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time">09:10 – 09:55 AM</span> <div> <div class="gn-agenda__detail-title">Panel Discussion &amp; Q&amp;A</div> <div class="gn-agenda__detail-meta">GO Moderator will guide the session and keep it flowing</div> </div> </div> <div class="gn-agenda__item"> <span class="gn-agenda__time">09:55 – 10:00 AM</span> <div> <div class="gn-agenda__detail-title">Closing remarks</div> <div class="gn-agenda__detail-meta">Moderator: Summary of takeaways</div> </div> </div> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Why Attend</h4> <ul> <li><strong>Clear understanding of AI discovery.</strong> You will leave with a clear understanding of how AI discovery is changing visibility, what GEO and AEO require in practice, and how to position your brand for discoverability, trust and performance.</li> <li><strong>Places are limited.</strong> Register now to secure your spot.</li> </ul> </aside> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/optimising-search-synergy---integrating-paid-and-organic-strategies" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Optimising Search Synergy - 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