<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab2eaccb496b74b1f28_651d7ed719ccfa8b7ba0edac_64e5c6e1473e48ccd064a416_Investing%252520in%252520PR%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Investing in PR - Finding a Measurable Strategy for your Business</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>21 September 2023</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 21 Sept 2023 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">From data-driven strategies to the growth of influencer engagement, the PR industry continues to rise in 2023 - but what makes <strong>an effective, measurable PR strategy for your business</strong>.</p> <p class="gn-reveal">In this virtual session for marketing leaders, our experts explore the common misconceptions around PR and Communications, <strong>how PR as a 'channel' fits in amongst other elements of a wider marketing strategy</strong> including how to measure the impact of your PR activation, and ultimately make the case for investing further in 2023.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>On the Agenda:</h4> <ul> <li><strong>PR. Campaigns, channels, and challenges.</strong> The common misconceptions about PR in 2023, and how to take realistic stock of where PR 'sits' in your strategy</li> <li><strong>Measuring the impact.</strong> Guidance on taking a more comprehensive understanding of the impact of PR activity on your ROI</li> <li><strong>Investing in PR.</strong> Key considerations before evaluating where to prioritise investment and resource, and the opportunities available with external support</li> <li><strong>Q&As.</strong> Your chance to ask our expert panel about the biggest challenges and pressing questions in relation to your own strategy</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Hayley Goff</span> <span class="gn-speaker__role">CEO · Whiteoaks International</span> <a href="https://www.linkedin.com/in/hayley-goff-67958513/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">James Crawford</span> <span class="gn-speaker__role">Managing Director · PR Agency One</span> <a href="https://www.linkedin.com/in/jameswdcrawford/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Joe Norton</span> <span class="gn-speaker__role">Digital PR Strategist · Impression</span> <a href="https://www.linkedin.com/in/joseph-norton-4a61b01a3/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Kate Hutchinson</span> <span class="gn-speaker__role">Account Director · Hatch</span> <a href="https://www.linkedin.com/in/kate-hutchinson-574552113/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation. Register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/traditional-or-digital-pr-finding-a-strategy-that-works-for-you" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">&#39;Traditional&#39; or &#39;Digital&#39; PR - Finding a Strategy that Works for you</span> <span class="gn-related__excerpt">Agency PR experts break down ROI framing, channel selection, and how to integrate traditional and digital PR into a single, measurable campa</span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-how-to-get-more-from-your-creative-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: How to Get More from your Creative Strategy</span> <span class="gn-related__excerpt">Agency experts share how to align creative campaigns with business goals, break down silos, and prove ROI on every activation.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/how-can-you-revolutionise-your-brand-with-ux-web-development" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Revolutionise Your Brand with UX &amp; Web Development</span> <span class="gn-related__excerpt">Watch the recording: agency experts break down UX basics, web innovation, case studies, and how to measure ROI from your digital presence.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-seo---finding-the-right-strategy-for-your-business" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in SEO - Finding the Right Strategy for your Business</span> <span class="gn-related__excerpt">Set goals, allocate resource, and know when to scale. 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