<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab22a4a6a34b300b0c0_651d7ed6552d4c520ed35c2d_64ac38e11f8c9b9a6aa0d2c3_Investing%252520in%252520organic%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Investing in Organic - Maximising your Channels in 2023</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>10 August 2023</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 10 Aug 2023 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">With 48% of Marketers stating that organic channels generated the majority of their leads last year, are you doing enough to maximise your organic growth in the new year?</p> <p class="gn-reveal">In this virtual session, our panel of experts discuss the <strong>common misconceptions around SEO, organic social, and content marketing</strong>, how to frame these channels within a wider marketing strategy, along with practical advice for building an <strong>effective, return-generating strategy</strong> across your organic channels.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the agenda</div> <h4>What the session covers</h4> <ul> <li><strong>Why Organic channels matter right now.</strong> How changes in audience behaviour and industry-wide challenges have impacted the value of organic channels like SEO, social media, and content marketing.</li> <li><strong>Assessing your approach.</strong> How to frame and evaluate the value of your existing organic activity, clarify objectives, and understand your resource.</li> <li><strong>Organic growth in 2023.</strong> Practical guidance for updating your strategy, reporting, and processes when it comes to organic channels, and how to avoid the common challenges marketers face with organic growth.</li> <li><strong>Continuous improvement.</strong> Maintaining a sustainable strategy for organic growth, specialist support, and final considerations for your organic channels.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Alex Whyles</span> <span class="gn-speaker__role">Head of SEO · Visualsoft Ltd</span> <a href="https://www.linkedin.com/in/alex-whyles-0a16a031/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Annaleis Montgomery</span> <span class="gn-speaker__role">Senior Search Manager · Verkeer</span> <a href="https://www.linkedin.com/in/annaleis-montgomery/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Ines Casas</span> <span class="gn-speaker__role">Social Director · eight&amp;four</span> <a href="https://www.linkedin.com/in/ines-casas/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Lizi Legge</span> <span class="gn-speaker__role">Social Media Account Director · IMA-HOME</span> <a href="https://www.linkedin.com/in/elizabethlegge/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation, register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/investing-in-organic-growth-maximising-your-channels-in-2023" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in Organic Growth - Maximising your Channels in 2023</span> <span class="gn-related__excerpt">48% of marketers say organic drives most leads. Catch expert guidance on fixing common SEO, social, and content misconceptions to grow your </span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-investing-in-organic-growth-maximising-your-channels-in-2023" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: Investing in Organic Growth - Maximising your Channels in 2023</span> <span class="gn-related__excerpt">SEO, social, and content experts share 8 ways to boost organic performance, frame it within wider strategy, and avoid the misconceptions slo</span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-organic-marketing-getting-the-best-out-of-your-channel-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: Organic Marketing – Getting the Best out of your Channel Strategy</span> <span class="gn-related__excerpt">Expert advice on SEO, organic social, and content marketing: discover how to frame each channel, overcome common pitfalls, and build a retur</span> </a> </li> <li class="gn-related__item"> <a href="/articles/the-new-funnel-investing-in-an-effective-organic-content-strategy-in-2022" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The New Funnel - Investing in an Effective Organic Content Strategy in 2022</span> <span class="gn-related__excerpt">Expert panel covers SEO, educational content, and channel investment to help agencies build a smarter organic funnel that delivers real ROI.</span> </a> </li> </ul> </aside>