<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc9940c2081af0f6d10b_event-2520headers-2520-2520investing-2520in-2520media.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Investing in Media - Mapping a Strategy that Works for your Business</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>2 March 2023</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 2 Mar 2023 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">In this virtual strategy session for communications, PR, and brand leaders, our experts dispel some of the largest myths around 'traditional' media – including accessibility to mid-sized and smaller businesses, measurability of media channels, and how marketers across different industries can leverage these channels along with practical guidance on how to map a media strategy that suits <strong>your</strong> business.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the agenda</div> <h4>On the agenda</h4> <ul> <li><strong>Why 'Media' matters.</strong> The changing role of media buying, OOH advertising, TV, radio and more in 2023, and the functions it serves.</li> <li><strong>When and where.</strong> Key considerations for prioritising particular channels for your business, and what to keep in mind as you explore the options.</li> <li><strong>Getting started.</strong> What to expect when engaging media support, managing expectations, and setting out a plan of attack.</li> <li><strong>Investing in Media.</strong> Driving buy-in internally, and final advice for delivering a great media strategy.</li> </ul> </aside> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/investing-in-seo---finding-the-right-strategy-for-your-business" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in SEO - Finding the Right Strategy for your Business</span> <span class="gn-related__excerpt">Set goals, allocate resource, and know when to scale. Experts from The GO Network cover tactics, common pitfalls, and how to maximise your S</span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-your-seo-strategy-6-things-you-need-to-know" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in Your SEO Strategy - 6 Things You Need to Know</span> <span class="gn-related__excerpt">Expert panel advice on setting goals, allocating resource, and picking the right SEO approach so your agency can build a strategy that actua</span> </a> </li> <li class="gn-related__item"> <a href="/articles/digital-transformation-at-scale-making-a-molehill-out-of-a-mountain" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Upgrading your Digital Systems - Finding a Strategy that Works for You</span> <span class="gn-related__excerpt">Agency digital systems don&#39;t upgrade themselves. This session covers buy-in, project mapping, implementation pitfalls, and measuring success</span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-how-to-get-more-from-your-creative-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: How to Get More from your Creative Strategy</span> <span class="gn-related__excerpt">Agency experts share how to align creative campaigns with business goals, break down silos, and prove ROI on every activation.</span> </a> </li> </ul> </aside>