<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab0bce7aab4cd4fd1ea_651d7ed58776cdee863c5b80_64c0f6d55e4aaa012b4cc86e_Impactful%252520Inbound%2525202%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Impactful Inbound - Building Consistent and Engaging Cross-Channel Campaigns</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>31 August 2023</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 31 Aug 2023 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Businesses that engage with audiences across multiple channels see nearly a <strong>90% higher customer retention rate</strong> than single-channel efforts, so where do you start with a cross-channel inbound marketing campaign?</p> <p class="gn-reveal">In this virtual session, our experts run through the <strong>'checklist' of a great inbound campaign</strong> - including consistent creative, intelligent <strong>cross-channel targeting</strong>, SEO, and digital performance - to leave you with a game plan for <strong>upping the ante</strong> on your strategy.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the agenda</div> <h4>What this session covers</h4> <ul> <li><strong>Why multi-channel touchpoints matter.</strong> How audience journeys have changed, and the compounding value of campaigns that reach across these.</li> <li><strong>Common challenges.</strong> Why effective multi-channel campaigns are so hard to execute, and the core issues that block a strong execution.</li> <li><strong>The checklist.</strong> The building blocks of a strong cross-channel inbound campaign.</li> <li><strong>Continuous improvement.</strong> Maintaining a consistent campaign, improving performance, and next steps.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Daniel Swepson</span> <span class="gn-speaker__role">Head of Marketing · Next Chapter</span> <a href="https://www.linkedin.com/in/danielswepson/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Laura Arens</span> <span class="gn-speaker__role">Senior Digital Strategist · Impression</span> <a href="https://www.linkedin.com/in/laura-arens/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Nicola Glancy</span> <span class="gn-speaker__role">Senior Digital Strategist · Leith</span> <a href="https://www.linkedin.com/in/nicolaglancy/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Will Hughes</span> <span class="gn-speaker__role">Head of Digital Media Strategy · IMA-HOME</span> <a href="https://www.linkedin.com/in/william-hughes-19808423/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/round-up-the-fundamentals-of-a-great-cross-channel-inbound-campaign" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: The Fundamentals of a Great Cross-Channel Inbound Campaign</span> <span class="gn-related__excerpt">Four agency experts share the checklist covering consistent creative, SEO, targeting, and KPIs to build a high-converting cross-channel inbo</span> </a> </li> <li class="gn-related__item"> <a href="/articles/impactful-inbound-building-consistent-effective-cross-channel-campaigns" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Impactful Inbound - Building Consistent and Effective Cross-Channel Campaigns</span> <span class="gn-related__excerpt">Agency leaders get a practical campaign checklist covering audience journeys, common execution blockers, and how to maintain consistent mult</span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-how-to-execute-a-strong-cross-channel-inbound-campaign" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: How to Execute a Strong Cross-Channel Inbound Campaign</span> <span class="gn-related__excerpt">Experts from MC Saatchi, Skout PR, and Flaunt Digital share the exact checklist agencies need to align channels, fix funnel gaps, and lift c</span> </a> </li> <li class="gn-related__item"> <a href="/articles/black-friday-and-beyond-investing-in-ecommerce-campaigns-that-deliver" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Black Friday and Beyond - Investing in eCommerce Campaigns that Deliver</span> <span class="gn-related__excerpt">Experts share the full strategy checklist, from creative to conversion, covering common mistakes and best-practice examples for Black Friday</span> </a> </li> </ul> </aside>