<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab0c7f2d1b9fa348d00_651d7ed599c76311917f828e_62014bbbb5b59591dc7729c3_Capture%252520(5).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Spotlight: Tracking conversions and boosting your spend with Call360</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>2 March 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Wed, 2 Mar 2022 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Everyone focuses on driving leads into their business - not everyone tracks what happens to them from there.</p> <p class="gn-reveal">If you aren't confident that you're optimising your leads to drive conversion then join our workshop hosted by our call analytics and tracking partner Call360.</p> <p class="gn-reveal">In this session dedicated to Marketing &amp; Sales team leaders, you'll learn how to:</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>What you'll learn in this session</h4> <ul> <li><strong>Maximise your media budget</strong> (and therefore return) by tracking which leads are converting</li> <li><strong>Track what is happening to the leads you aren't converting</strong> to see what can be changed or optimised</li> <li><strong>Highlight areas for improvement</strong> or wasted effort on your accounts</li> <li><strong>Track &amp; align the work &amp; effort of multiple teams</strong> to ensure leads aren't falling through the cracks</li> </ul> </aside> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/offline-to-online-tracking-attribution-finding-lost-conversions-with-esales-hub" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Offline to Online Tracking &amp; Attribution - Finding lost conversions</span> <span class="gn-related__excerpt">Call analytics reveals which leads convert and where spend is wasted, so agencies can align teams and stop leads falling through the cracks.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/using-analytics-and-tracking-to-increase-client-return-and-spend" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Using analytics and tracking to increase client return - and spend</span> <span class="gn-related__excerpt">eSales Hub shows agencies how to track every lead&#39;s journey, maximise media budgets, and deliver insights that strengthen client relationshi</span> </a> </li> <li class="gn-related__item"> <a href="/articles/finding-the-conversions-you-dont-know-youre-losing-with-sales-attribution" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Finding the conversions you don&#39;t know you&#39;re losing with sales attribution</span> <span class="gn-related__excerpt">This workshop with E-Sales Hub shows agencies how to track every lead, cut wasted media spend, and find the conversion gaps hiding in your p</span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-media-mapping-a-strategy-that-works-for-your-business" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in Media - Mapping a Strategy that Works for your Business</span> <span class="gn-related__excerpt">OOH, TV, and radio are more accessible than you think. This session maps a practical media strategy that fits your agency&#39;s budget, size, an</span> </a> </li> </ul> </aside>