<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aae83510fc0c92a0183_651d7ed4052c9ce0b8e29349_611e56d547a43ec5c84c43c2_101543_SB_Employer_brand_GO_no_text_1200x628_v1.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">How to become an employer brand of choice</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>23 September 2021</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 23 Sept 2021 · 09:30</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">An employer brand is your reputation as an employer, as well as your employee's perception of you as a company. If someone asks one of your employees what it's like to work for your business, they're unlikely to talk about your products and services, but instead your culture, leadership, benefits and CSR.</p> <p class="gn-reveal">For more than two decades, Something Big have worked with the world's leading logistics company DHL, ranked number 4 in the UK's Best Workplaces list and number 2 in World's Best Workplaces™ by Great Place to Work®.</p> <p class="gn-reveal">Together with DHL Express, The GO Network Members Something Big have produced internal communications that have helped to create a strong employer brand and an engaged workforce. In this session, you'll:</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>What you'll take away from this session.</h4> <ul> <li><strong>Hear from DHL Account Director, Katie Klingenfus and Commercial Director, Felicity Allen</strong> on creating a great place to work.</li> <li><strong>Gain insights and tips</strong> that are proven to help your business stand out as an employer brand of choice.</li> <li><strong>Hear more about Something Big's work</strong> on internal communications within the brand.</li> </ul> </aside> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/finding-the-right-talent-attraction-and-engagement-strategy-for-your-business" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Finding the Right Talent Attraction and Engagement Strategy for your Business</span> <span class="gn-related__excerpt">Agency experts break down employer branding, hiring plans, and internal engagement structures to help you build a talent strategy that fits </span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-talent-finding-the-right-talent-and-engagement-strategy-for-you" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Finding the right talent attraction and engagement strategy for your business</span> <span class="gn-related__excerpt">Build a talent strategy that works for your agency. This workshop covers employer branding, recruitment, and retention in one framework.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/against-the-grain-giffgaff" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Against the Grain: GiffGaff</span> <span class="gn-related__excerpt">giffgaff&#39;s PR Lead and Head of Community share how an agile, inside-out approach shapes brand reputation, community engagement, and what age</span> </a> </li> <li class="gn-related__item"> <a href="/articles/how-to-run-a-healthy-agency-with-streamtime" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">How to Run a Healthy Agency with Streamtime</span> <span class="gn-related__excerpt">Streamtime shares practical frameworks for agency owners covering staff capacity, profitability tracking, and workplace culture to build a h</span> </a> </li> </ul> </aside>