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<span class="gn-kicker"><span class="dot"></span>Event · Expression</span>
<h1 class="gn-title">First-Time TV Advertising: Success Stories and Proven Strategies for Brands</h1>
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<strong>The GO Network</strong>
<span class="pip"></span>
<span>3 October 2024</span>
<span class="pip"></span>
<span>1 min read</span>
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<span class="gn-event-meta__label">When</span>
<span class="gn-event-meta__value gn-date">Thu, 3 Oct 2024 · 09:00</span>
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<span class="gn-event-meta__label">Where</span>
<span class="gn-event-meta__value">Online</span>
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<span class="gn-event-meta__label">Status</span>
<span class="gn-event-status gn-event-status--recording">Past · Recording</span>
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<p class="gn-lede gn-reveal">The true power of TV advertising can generate an ROI between <strong>300% and 500%</strong> — so when do you start?</p>
<p class="gn-reveal">In this virtual session for creative and media leaders, our experts discuss the <strong>key benefits of using TV advertising for the first time</strong>, common challenges to overcome when executing TV campaigns, and tips to take your TV advertising strategy further for <strong>greater brand performance</strong>.</p>
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<div class="gn-callout__label">On the Agenda</div>
<h4>What this session covers</h4>
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<li><strong>Understanding TV advertising.</strong> The advantages of TV Advertising for your brand, with examples of successful first-time launches.</li>
<li><strong>Developing effective strategies.</strong> Ensuring your TV campaigns align with your overall marketing goals, and potential obstacles to avoid.</li>
<li><strong>Best practices and case studies.</strong> Practical advice for designing compelling and memorable TV ads.</li>
<li><strong>Implementation and measuring success.</strong> Practical tips for launching your first TV ad on limited budget.</li>
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<h3 class="gn-speakers__title">Speakers</h3>
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<span class="gn-speaker__name">Jon Goulding</span>
<span class="gn-speaker__role">CEO · Atomic London</span>
<a href="https://www.linkedin.com/in/jongoulding/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Ed Pettit</span>
<span class="gn-speaker__role">Head of Production · bandstand</span>
<a href="https://www.linkedin.com/in/edpettit/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Darren Savage</span>
<span class="gn-speaker__role">Strategic Lead · BH&P (Becky Holland & Partners)</span>
<a href="https://www.linkedin.com/in/darren-savage-6116167/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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<span class="gn-speaker__name">Liam Cronin</span>
<span class="gn-speaker__role">Director · All Response Media</span>
<a href="https://www.linkedin.com/in/liam-cronin-94036233/" class="gn-speaker__link" target="_blank">LinkedIn →</a>
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