<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aaaec615db8f93a2e69_6628fcd1c10562a217ae05db_Gen-Z%2520-%2520Brands%2520that%2520have%2520captured%2520the%2520hearts%2520of%2520their%2520generation%2520(1)%2520(1)%2520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Engaging &#39;Hidden&#39; Audiences with your Media Strategy</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>4 July 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 4 Jul 2024 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Virtual Session</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Is it time to get more precise with your audience targeting strategy?</p> <p class="gn-reveal">In this virtual strategy workshop for in-house advertising and digital marketing leaders, find out how hyper-precise, 'niche' audience targeting could transform your media strategy, and how to find the right plan for your business.</p> <p class="gn-reveal">In this 1-hour session, we'll discuss how to truly understand your audiences, where to find them, and how to manage a sustainable media strategy that gets your brand in the right place at the right time.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">Key points on the agenda</div> <h4>What this session covers</h4> <ul> <li><strong>The 'average' consumer.</strong> Why brands often struggle to create precise media strategies that reach specific audiences, and the changing trends in audience research.</li> <li><strong>Mapping your strategy.</strong> The building blocks of a true understanding of your audiences, and where to start with reaching 'hidden' demographics both offline and online.</li> <li><strong>Activation and next steps.</strong> Best-practise advice for managing your media strategy, measuring success, and making the jump with further investment.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">George Gangar</span> <span class="gn-speaker__role">Head of Strategy · Rocketmill</span> <a href="https://www.linkedin.com/in/george-gangar/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Tom Stanton</span> <span class="gn-speaker__role">Strategy Director · Anything is Possible</span> <a href="https://www.linkedin.com/in/tomstanton1/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Richard Williams</span> <span class="gn-speaker__role">Head of Paid Performance · HUB</span> <a href="https://www.linkedin.com/in/richard-williams-633a8a16/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Tom Smithson</span> <span class="gn-speaker__role">Director · CNS Media Ltd</span> <a href="https://www.linkedin.com/in/tom-smithson-12236950/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation, register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/creating-a-brand-and-content-strategy-that-speaks-to-diverse-audiences" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Creating a Brand and Content Strategy that Speaks to Diverse Audiences</span> <span class="gn-related__excerpt">Adapt tone of voice, choose the right channels, and scale reach across multiple audience segments. 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