<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aa96089180f1c31a45b_660297de448e131d0ecdc15d_https___cdn.evbuc.com_images_725083219_2042365889963_1_original.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Driving Business Growth in Finance Services through PPC in 2024</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>24 April 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Wed, 24 Apr 2024 · 11:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">This 40-minute session delivered by Network members Balance (part of Liberty Marketing Group) is designed to provide you with actionable strategies and insights to elevate your PPC game in the highly competitive FS sector.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Why Should You Attend?</h4> <ul> <li><strong>Expert Guidance.</strong> The session will be led by <a href="https://www.linkedin.com/in/alex-cox-77885a11b/" target="_blank"><strong>Alex Cox</strong></a>, the highly experienced Paid Media lead of the Liberty Marketing Group and <a href="https://www.linkedin.com/in/consultantcmo/" target="_blank"><strong>Alex Murphy</strong></a>, Performance Lead at <a href="https://www.thebalanceagency.com/" target="_blank"><strong>Balance</strong></a>.</li> <li><strong>Targeted Insights.</strong> This webinar is tailored for marketers in the financial services sector, addressing the unique challenges marketers in FS face everyday and offering actionable advice.</li> <li><strong>Actionable Takeaways.</strong> Walk away with practical strategies and tips that you can implement immediately to improve your paid media ROI.</li> <li><strong>Exclusive Offer.</strong> All Attendees will be offered a FREE top-line PPC audit following the event.</li> </ul> </aside> <h2 class="gn-reveal">What You'll Learn</h2> <p class="gn-reveal">Key benefits of paid media for new and established Financial Services brands.</p> <p class="gn-reveal">How to make you paid media budget work harder.</p> <p class="gn-reveal">How to compete with the biggest players in FS.</p> <p class="gn-reveal">Using AI in paid media to optimise your campaigns.</p> <p class="gn-reveal">Navigating a cookie-less world.</p> <p class="gn-reveal">When not to use paid media.</p> <p class="gn-reveal"><em>This event is hosted by a member of our Agency Network - to register for free, please visit the event page </em><a href="https://www.eventbrite.co.uk/e/driving-business-growth-in-finance-services-through-ppc-in-2024-tickets-866175593517" target="_blank"><strong><em>here</em></strong></a><em>, or submit the form to the right and we'll confirm your registration with the agency.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/driving-business-growth-for-your-beauty-brand-through-paid-media---free-webinar" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Driving business growth for your beauty brand through paid media - Free Webinar</span> <span class="gn-related__excerpt">Watch Foundation&#39;s on-demand webinar and get PPC tactics, AI optimisation tips, and strategies for competing with big beauty brands on any b</span> </a> </li> <li class="gn-related__item"> <a href="/articles/brand-and-performance-in-balance" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Brand and Performance in Balance</span> <span class="gn-related__excerpt">Google and Balance co-founder Alex Murphy share case studies, budget strategies, and tactics to align brand spend with performance goals in </span> </a> </li> <li class="gn-related__item"> <a href="/articles/modernising-digital-marketing-for-legacy-industries" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Modernising Digital Marketing for Legacy Industries</span> <span class="gn-related__excerpt">Agency strategies for B2B, finance and professional services: modernise digital, prove ROI and build a sustainable path to online growth.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/unlocking-exponential-growth-through-breaking-stereotypes-and-optimising-creative-and-media" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Unlocking Exponential Growth through Breaking Stereotypes and Optimising Creative and Media</span> <span class="gn-related__excerpt">Sarah Fowler reveals the brand transformation, boomer-focused creative, and media planning tactics that drove exponential growth with 25% le</span> </a> </li> </ul> </aside>