<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aa94f0cac54eb50eef9_651d7ecf84b1b04858643e55_6513028c78929d96801570d2_Digital%252520PR%252520-%252520Strengthening%252520your%252520Reputation%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Digital PR - Strengthening your Reputation and Building Trust in 2024</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>2 November 2023</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 2 Nov 2023 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">From customer reviews to social media news, your brand's online reputation matters now more than ever.</p> <p class="gn-reveal">In this virtual session, our experts discuss how PR as a discipline has evolved in recent years, and <strong>the growing importance of a strong online 'footprint' for brands</strong> - including how to frame <strong>Digital PR</strong> within a wider marketing strategy, and <strong>ways to tackle common challenges</strong> facing in-house teams online.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>On the agenda:</h4> <ul> <li><strong>Why Digital PR matters.</strong> How social proof, buyer scrutiny, and social media is impacting brand-audience relationships.</li> <li><strong>What your 'digital footprint' says about your brand.</strong> Guidance on taking a more comprehensive understanding of your online reputation.</li> <li><strong>Common challenges.</strong> Best-practise advice for handling common challenges for brands online.</li> <li><strong>Investing in reputation.</strong> Key considerations before evaluating where to prioritise investment and resource, and the opportunities available with external support.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Alex Hickson-Burr</span> <span class="gn-speaker__role">Head of Digital PR · TrunkBBI</span> <a href="https://www.linkedin.com/in/ACoAABqvLYgBlkYafW3ls6fqeV2seASZVJ-QLlY" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Hayley Goff</span> <span class="gn-speaker__role">CEO · Whiteoaks International</span> <a href="https://www.linkedin.com/in/ACoAAALBGX0Bynk_8ga8s-EjGdy0jVB_5Efypms" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">James Crawford</span> <span class="gn-speaker__role">Managing Director · PR Agency One</span> <a href="https://www.linkedin.com/in/ACoAAAAUAzgBL8ciPoAlfLpD-TCqQP00G_Vm-JE" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Julia Filsell</span> <span class="gn-speaker__role">Head of Digital · Speed Communications</span> <a href="https://www.linkedin.com/in/ACoAAAFaXCQB-_our3Y6n_SmHeBEZtIkvrApEe8" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Katy Bloomfield</span> <span class="gn-speaker__role">Managing Director · Definition</span> <a href="https://www.linkedin.com/in/ACoAAAvSokEBGsBb7_WuMmKPxp3rMY54KQyRzow" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/round-up-5-common-mistakes-to-building-your-brands-online-reputation---and-how-to-tackle-them" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: 5 Common Mistakes to Building your Brand’s Online Reputation - and How to Tackle them</span> <span class="gn-related__excerpt">Agency experts pinpoint the costliest Digital PR pitfalls, from wrong influencer picks to internal resource gaps, and share how to fix each </span> </a> </li> <li class="gn-related__item"> <a href="/articles/modernising-your-pr-strategy-blending-a-digital-and-traditional-approach" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Modernising your PR Strategy - Blending A Digital and Traditional Approach</span> <span class="gn-related__excerpt">Agency experts reveal how top-of-mind awareness, social media, and reputation management combine to build an effective modern PR strategy in</span> </a> </li> <li class="gn-related__item"> <a href="/articles/differentiation-in-category-building-brand-recognition-in-2024" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Differentiation in Category - Building Brand Recognition in 2024</span> <span class="gn-related__excerpt">Six agency experts cover defining USPs, standing out in category, and measuring the long-term ROI of brand recognition strategies.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/creating-unique-buyer-experiences---standing-out-with-your-brand-online" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Creating Unique Buyer Experiences - Standing out with your Brand Online</span> <span class="gn-related__excerpt">Brand loyalty is harder to earn than ever. This workshop covers eCommerce strategy, digital brand-building blocks, and trends agency leaders</span> </a> </li> </ul> </aside>