<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aa861d22e4decf1ac39_651d7ecfd9e77cd4f8bd419b_64ef7a24c4a90e222ac2843f_Design%252520that%252520Delivers.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Design that Delivers - Reinforcing your brand through Creative Packaging</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>28 September 2023</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 28 Sept 2023 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Over <strong>70% of consumers</strong> say that a product's packaging and design influences their buying decisions - so, how could your packaging bring your brand to life?</p> <p class="gn-reveal">In this virtual session, we cover the <strong>latest trends in product and packaging design</strong> across a range of sectors, discuss the key relationship between <strong>your wider USP and your physical products,</strong> and how to tackle <strong>some of the largest challenges</strong> when it comes to <strong>refreshing</strong> your own packaging and visual brand.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the Agenda</div> <h4>What this session covers</h4> <ul> <li><strong>What's changing?</strong> The latest trends and updates in the world of product and packaging in a competitive online and offline landscape</li> <li><strong>Design vs. Brand</strong> How your brand strategy connects into your visual packaging and design</li> <li><strong>Design that delivers</strong> Best-practise examples of outstanding packaging, and the Do's and Don't of a creative refresh for your packaging</li> <li><strong>Q&As</strong> Our experts tackle the largest practical challenges and considerations when it comes to a packaging refresh for your brand</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Antonio Giansante</span> <span class="gn-speaker__role">Managing Director · BGN Agency</span> <a href="https://www.linkedin.com/in/antoniogiansante/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Jon-Paul Lightfoot</span> <span class="gn-speaker__role">Head of Packaging and Retouch · Shoot the Moon</span> <a href="https://www.linkedin.com/in/jonlightfoot/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Mark Ross</span> <span class="gn-speaker__role">Managing &amp; Creative Director · Glorious Creative Limited</span> <a href="https://www.linkedin.com/in/mark-ross-272684174/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Richard Attwater</span> <span class="gn-speaker__role">Co-Founder &amp; Managing Director · Sergeant Walnuts</span> <a href="https://www.linkedin.com/in/richard-attwater-2aa7b412/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This limited workshop session will allow you to ask key questions that shape the conversation – register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/black-friday-and-beyond-investing-in-ecommerce-campaigns-that-deliver" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Black Friday and Beyond - Investing in eCommerce Campaigns that Deliver</span> <span class="gn-related__excerpt">Experts share the full strategy checklist, from creative to conversion, covering common mistakes and best-practice examples for Black Friday</span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-how-to-get-more-from-your-creative-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: How to Get More from your Creative Strategy</span> <span class="gn-related__excerpt">Agency experts share how to align creative campaigns with business goals, break down silos, and prove ROI on every activation.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/smarter-not-harder-driving-stronger-data-and-insights-from-your-marketing-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Driving Stronger Data and Insights from your Marketing Strategy</span> <span class="gn-related__excerpt">Agency experts share how to frame, translate, and automate analytics, turning overwhelming data into strategy-shaping insights that prove ch</span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-and-delivering-creative-campaigns-that-work-for-your-resource" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in and Delivering Creative Campaigns that Work for your Resource</span> <span class="gn-related__excerpt">Agency experts bust creative campaign myths, cover OOH channels, and share best practice to help you plan and invest with confidence.</span> </a> </li> </ul> </aside>