<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aa6730c80642c000036_65ba2b9e3493d29e1686a439_https___cdn.evbuc.com_images_671546109_1462861396843_1_original.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Crisps Dips &amp; Tips: From Humble Beginnings to Quality Winning</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>15 February 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 15 Feb 2024 · 12:30</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Home Grown | Private Members&#39; Club London - 44 Great Cumberland Place, W1H 7BS</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div><a href="https://www.eventbrite.co.uk/e/crisps-dips-tips-from-humble-beginnings-to-quality-winning-tickets-750723653657" class="gn-register-cta" target="_blank" rel="noopener">Register</a></div> <div class="gn-body"> <p class="gn-lede gn-reveal">If you've ever wondered if people are willing to pay for quality in an era of rising costs and economic uncertainty, this event is your golden ticket.</p> <p class="gn-reveal">Join the <a href="https://www.fountainpartnership.co.uk/" target="_blank"><strong>Fountain</strong></a> team along with <a href="https://www.linkedin.com/in/lilycook1/" target="_blank"><strong>Lily Cook</strong></a>, Brand Manager of <a href="https://kettlechips.co.uk/" target="_blank"><strong>KETTLE</strong></a> chips for an exclusive roundtable lunch on <strong>Thursday 15th February between 12:30-3.30pm</strong>, where you can engage in thought-provoking conversations with other senior marketers and industry leaders who understand the value of quality.</p> <p class="gn-reveal">During this session we will talk about:</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Topics on the agenda.</h4> <ul> <li><strong>Communication of Quality.</strong> Communicating the quality of your product can be challenging. Find effective ways to convey the value proposition to your potential customers.</li> <li><strong>Overpromising.</strong> Striking the balance between highlighting your product's features and benefits without making unrealistic claims!</li> <li><strong>Competitive positioning.</strong> In highly competitive markets, it can be tough to differentiate a product based on quality alone. Identify and communicate unique selling points that sets your brand apart from competitors.</li> </ul> </aside> <p class="gn-reveal"><em>This event is hosted by a member of our Agency Network - to book your ticket, please visit the event page <a href="https://www.eventbrite.co.uk/e/crisps-dips-tips-from-humble-beginnings-to-quality-winning-tickets-750723653657" target="_blank"><strong>HERE.</strong></a></em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/round-up-in-house-agency-or-freelance---getting-the-best-from-your-marketing-budget" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: In-house, Agency, or Freelance – Getting the best from your marketing budget</span> <span class="gn-related__excerpt">Senior brand leaders share when to review your marketing resource mix and how to extract maximum value from agency, freelance, and in-house </span> </a> </li> <li class="gn-related__item"> <a href="/articles/quality-over-quantity-investing-in-the-value-of-your-inbound-leads" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Quality over Quantity – Improving the Value of your Inbound Leads</span> <span class="gn-related__excerpt">Stop chasing low-value prospects. 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