<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aa6e4287968fc84e3d2_661695412439cc7e1a315d68_Event%2520Headers%2520%2520(5)%2520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Creating Unique Buyer Experiences - Standing out with your Brand Online</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>16 May 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 16 May 2024 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Virtual Session</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">With brand loyalty being harder than ever to come by, and a marketplace at saturation point, standing out online is becoming increasingly difficult.</p> <p class="gn-reveal">However, consumer behaviour is changing, and customers are willing to pay a premium for a superior customer experience. So how do you stand out?</p> <p class="gn-reveal">In this virtual strategy workshop for brand, marketing, and digital leaders, we'll discuss cutting-edge trends in how brands are standing out online, the best-practise advice that in-house teams need to know, and how to prioritise the tactics you need for your brand to flourish in the digital marketplace.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the agenda</div> <h4>On the agenda:</h4> <ul> <li><strong>Standing out online in 2024.</strong> The latest trends and challenges for marketing leaders.</li> <li><strong>The building blocks of a unique buyer experience.</strong> What every brand needs to consider in their online brand presence.</li> <li><strong>Strengthening your strategy.</strong> Best practise advice for everything from eCommerce platforms to development and user communications.</li> <li><strong>Q&amp;A with our panel.</strong></li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Dave Reed</span> <span class="gn-speaker__role">Director · Giants &amp; Titans</span> <a href="https://www.linkedin.com/in/daverreed/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Lucy Dodds</span> <span class="gn-speaker__role">Senior Performance Consultant · Evolved</span> <a href="https://www.linkedin.com/in/lucy-dodds/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Rob Hughes</span> <span class="gn-speaker__role">Founder and Managing Director · Reech</span> <a href="https://www.linkedin.com/in/robatreech/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation, register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/bringing-the-outside-in---investing-in-your-employer-brand" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Bringing the outside in - Investing in your employer brand</span> <span class="gn-related__excerpt">Your employer brand shapes talent and new-business appeal. This panel covers building blocks, common challenges, and practical steps to embe</span> </a> </li> <li class="gn-related__item"> <a href="/articles/digital-pr-strengthening-your-reputation-and-building-trust-in-2024" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Digital PR - Strengthening your Reputation and Building Trust in 2024</span> <span class="gn-related__excerpt">Five agency experts cover social proof, digital footprint strategy, and how to handle the most common in-house online reputation challenges.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/building-a-brand-with-impact-investing-in-awareness-channels-d3d7d" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Building a Brand with Impact - Investing in Awareness Channels</span> <span class="gn-related__excerpt">TV, print, radio and OOH don&#39;t have to be a gamble. This workshop covers how to frame ROI, allocate resource, and fold traditional channels </span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-5-common-mistakes-to-building-your-brands-online-reputation---and-how-to-tackle-them" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: 5 Common Mistakes to Building your Brand’s Online Reputation - and How to Tackle them</span> <span class="gn-related__excerpt">Agency experts pinpoint the costliest Digital PR pitfalls, from wrong influencer picks to internal resource gaps, and share how to fix each </span> </a> </li> </ul> </aside>