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<span class="gn-kicker"><span class="dot"></span>Event · Expression</span>
<h1 class="gn-title">Creating Effective Attribution Models for App Marketers that Thrive in the Privacy-First era</h1>
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<strong>The GO Network</strong>
<span class="pip"></span>
<span>22 November 2022</span>
<span class="pip"></span>
<span>1 min read</span>
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<span class="gn-event-meta__label">When</span>
<span class="gn-event-meta__value gn-date">Tue, 22 Nov 2022 · 09:00</span>
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<span class="gn-event-meta__label">Where</span>
<span class="gn-event-meta__value">Online</span>
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<span class="gn-event-meta__label">Status</span>
<span class="gn-event-status gn-event-status--recording">Past · Recording</span>
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<p class="gn-lede gn-reveal">The push for privacy in the digital industry means it's harder to attribute your advertising activity. In this 1-hour Deep Dive with The GO Network Members M&C Saatchi Performance, learn how to adapt your measurement strategy so you can understand the impact of digital spend, and drive stronger performance for your business.</p>
<p class="gn-reveal">In this personalised session for marketing leaders looking to boost their channel performance, you'll learn:</p>
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<div class="gn-callout__label">What this means for you</div>
<h4>What you'll learn in this session</h4>
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<li><strong>Why delivering attribution has changed in the privacy-first age</strong>, and the impact this will have on your digital campaigns.</li>
<li><strong>The solutions mobile measurement partners have created</strong>, including their own unique identifiers.</li>
<li><strong>Which mobile partners can work best for you</strong>, as recommended by the experts.</li>
<li><strong>How to switch your wider marketing strategy from deterministic to more contextual advertising</strong>, and the channels <strong>you</strong> can take advantage of.</li>
<li><strong>How to aggregate your performance media</strong> to evaluate success.</li>
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<p class="gn-reveal"><em>This session is free to join, but spaces are limited - register below to confirm your space!</em></p>
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