In this Deep Dive, M&C Saatchi Performance share how to adapt your measurement strategy to understand the impact of digital spend, and drive performance in a privacy-first era that makes attribution more complex than ever.
GO! Network ‘Deep Dives’ are a chance for our community to drill down into specialist areas of their strategy, with support from our Network members.
The push for privacy in the digital industry means it's harder to attribute your advertising activity. In this 1-hour Deep Dive with GO! Network Members M&C Saatchi Performance, learn how to adapt your measurement strategy so you can understand the impact of digital spend, and drive stronger performance for your business.
In this personalised session for marketing leaders looking to boost their channel performance, you'll learn:
- Why delivering attribution has changed in the privacy-first age, and the impact this will have on your digital campaigns
- The solutions mobile measurement partners have created, including their own unique identifiers
- Which mobile partners can work best for you, as recommended by the experts
- How to switch your wider marketing strategy from deterministic to more contextual advertising, and the channels you can take advantage of
- How to aggregate your performance media to evaluate success
This session is free to join, but spaces are limited - register below to confirm your space!
.png)
