<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aa6ec615db8f93a2cc9_6627c03fe0f5b325cec70c95_creating%2520a%2520brand%2520and%2520content%2520strategy%2520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Creating a Brand and Content Strategy that Speaks to Diverse Audiences</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>27 June 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 27 Jun 2024 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">From understanding and <strong>adapting your tone of voice for different prospects</strong> to putting aces in places with your content and channels, in this virtual workshop for in-house branding and marketing leaders, our experts are here to share how to build a branding and content marketing strategy that speaks to a wide range of target audiences <strong>without</strong> diluting your core brand.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>On the agenda:</h4> <ul> <li><strong>Testing your brand.</strong> The common challenges with reaching numerous audiences within a single brand identity, and what this might mean for your own strategy.</li> <li><strong>When, how, and where to engage audiences.</strong> Understanding your audiences through research, adapting your brand voice, and laying the groundwork for a diverse content strategy.</li> <li><strong>Implementation.</strong> The key considerations before investing in your own strategy, benchmarking what 'good' looks like for your strategy, and final advice from our experts.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Hadley Hodgson</span> <span class="gn-speaker__role">SEO Technical Strategiest · Summit Media</span> <a href="https://www.linkedin.com/in/hadley-hodgson-25418ba4/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Neil Taylor</span> <span class="gn-speaker__role">Chief of Brand · Definition</span> <a href="https://www.linkedin.com/in/neil-taylor-brand-language/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Dani Montgomery</span> <span class="gn-speaker__role">Senior Account Director · Inkling Culture</span> <a href="https://www.linkedin.com/in/dani-montgomery/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Alistair Schoonmaker</span> <span class="gn-speaker__role">Managing Director · Ultra Brand Studio</span> <a href="https://www.linkedin.com/in/alistairschoonmaker/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/mastering-brand-voice---aligning-tone-with-market-success" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Mastering Brand Voice - Aligning Tone with Market Success</span> <span class="gn-related__excerpt">Experts break down why TOV matters, how consistent brand voice drives performance, and practical strategies for aligning tone across channel</span> </a> </li> <li class="gn-related__item"> <a href="/articles/from-bland-to-bold-how-tone-of-voice-drives-brand-recognition" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">From Bland to Bold: How Tone of Voice Drives Brand Recognition</span> <span class="gn-related__excerpt">Agency experts share frameworks for crafting a distinctive brand voice, keeping it consistent across every channel, and measuring its real i</span> </a> </li> <li class="gn-related__item"> <a href="/articles/tone-of-voice-101-building-and-enforcing-a-consistent-voice-for-your-brand" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Tone of Voice 101 - Building and Enforcing a Consistent Voice for your Brand</span> <span class="gn-related__excerpt">34% of consumers value distinct brand personality. Experts cover how to frame your current TOV, strengthen it across channels, and manage in</span> </a> </li> <li class="gn-related__item"> <a href="/articles/tone-of-voice-101-building-and-reinforcing-a-consistent-voice-for-your-brand" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Tone of Voice 101 - Building and Reinforcing a Consistent Voice for your Brand</span> <span class="gn-related__excerpt">Agency experts cover how to assess your current TOV, avoid common pitfalls, and measure success across channels and internal roll-outs.</span> </a> </li> </ul> </aside>