These are the brands that inspire loyalty, spark advocacy, and create spaces where customers feel genuinely connected.

In this live session, we’ll bring together senior brand marketers who’ve built and nurtured thriving brand communities to explore how connection, authenticity, and purpose can drive lasting growth.

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Hosted by The GO! Network, this brand-led panel discussion will unpack:

• What defines a brand community in 2026 — and why it matters more than ever.

• How brands turn shared values and purpose into genuine advocacy.

• Balancing commercial goals with authenticity and trust.

• Measuring the impact of community on engagement, retention, and lifetime value.

• Real examples from brands who’ve successfully turned audiences into participants.

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Attendees will walk away with actionable insights into how leading brands are fostering belonging - and how in-house teams and agebcies can learn from those leading the conversation on community-led growth.

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