<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aa57764165db2a44ad5_651d7ecddc1891ff4e790f64_620e728a9de33d490dca47b2_Capture%252520(7).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Caring For Your Content Unicorns by Flaunt Digital</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>31 March 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 31 Mar 2022 · 11:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">The vast majority of our sites have one or two high performing blog pieces that overshadow the rest. Why?</p> <p class="gn-reveal">Who really knows!</p> <p class="gn-reveal">But how do you spot content unicorns and what the heck do you do with it when you have one? We're going to be talking you through a tried and tested care plan to keep that post performing for as long as possible.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/member-blog-the-future-of-digital-wellness" class="gn-related__link"> <span class="gn-related__category">Network</span> <span class="gn-related__title">Member Blog: The Future of Digital Wellness</span> <span class="gn-related__excerpt">AI coaching, wearables, and mental health tech are rewriting client expectations. Five shifts agency teams need to brief against now.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/member-blog-what-are-the-big-digital-pr-themes-for-2026" class="gn-related__link"> <span class="gn-related__category">Network</span> <span class="gn-related__title">Member Blog: What Are the Big Digital PR Themes for 2026?</span> <span class="gn-related__excerpt">AI search still rewards earned authority, quality coverage, and expert-led content. Here are the digital PR shifts shaping agency strategy i</span> </a> </li> <li class="gn-related__item"> <a href="/articles/member-blog-how-ai-turned-our-industry-upside-down" class="gn-related__link"> <span class="gn-related__category">Network</span> <span class="gn-related__title">Member Blog: How AI Turned Our Industry Upside Down</span> <span class="gn-related__excerpt">The rules of search have changed. Discover how AIO frameworks and the right team structure keep your agency competitive in the AI era.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/member-blog-traditional-media-isnt-dead" class="gn-related__link"> <span class="gn-related__category">Network</span> <span class="gn-related__title">Member Blog: Traditional media isn’t dead</span> <span class="gn-related__excerpt">Print, OOH, and TV still convert when digital ROI plateaus. Discover how to plan audience, market, and creative execution for a successful t</span> </a> </li> </ul> </aside>