<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aa59b5714aa54e3ac7b_651d7ecd85dc81f20e15512c_6389ee483c33b09711ea7ff1_Event%252520Headers%252520-%252520August%252520and%252520September%252520(20)%252520(1)%252520(1)%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Building and Nurturing Authentic Brand Loyalty with Your Audience</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>26 January 2023</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 26 Jan 2023 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Businesses with high brand loyalty scores grow revenue <strong>2.5 times faster</strong> than industry competitors - but are you nurturing brand loyalty with your audience the right way?</p> <p class="gn-reveal">In this virtual session for marketing leaders, our experts discuss the ever-more competitive nature of brand-audience relationships, what most brands get wrong when trying to build a connection to their audience, and the variety of ways in which brands can build an authentic image and experience for the customers that matter most to them.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the agenda</div> <h4>On the agenda</h4> <ul> <li><strong>Getting started.</strong> How to assess your brand's resonance and engagement with your audiences, and the building blocks of an authentic identity</li> <li><strong>Building connections.</strong> Practical guidance for nurturing your audience through direct engagement, advocacy, branding, and creative activation</li> <li><strong>Defining your strategy.</strong> Key considerations for a strategy that suits your objectives, resource, and audience</li> <li><strong>Next steps.</strong> Measuring shifts in your brand-audience relationships, where to invest, and final advice</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Hayley Goff</span> <span class="gn-speaker__role">Chief Operating Officer · Whiteoaks International</span> <a href="https://www.linkedin.com/in/hayley-goff-67958513/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Stephen Brunt</span> <span class="gn-speaker__role">Planning Director · The Behaviours Agency</span> <a href="https://www.linkedin.com/in/stephen-brunt/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Alex Halls</span> <span class="gn-speaker__role">Account Director · Hatch Group</span> <a href="https://www.linkedin.com/in/alex-halls-01/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Claire Lamb</span> <span class="gn-speaker__role">Director · Skout PR</span> <a href="https://www.linkedin.com/in/clairelamb/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation - register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/playback-designing-for-diversity-building-brands-that-speak-to-everyone" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Playback: Designing for Diversity: Building Brands That Speak to Everyone</span> <span class="gn-related__excerpt">Watch this on-demand panel to see how diverse creative processes help agencies build authentic audience connections, stronger work, and long</span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-brand-loyalty-why-it-matters-how-to-measure-and-routes-to-success" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: Brand Loyalty - Why It Matters, How to Measure, and Routes to Success</span> <span class="gn-related__excerpt">Experts reveal how authenticity, audience connection, and experience reduce churn. 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