<div class="gn-article"><div class="gn-hero gn-reveal">
<div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aa54e9ffd30f11e3903_651d7ecc348bed4b2ce22884_623cafe470a2a7ec2a5a7512_Event%252520Cover%252520Images%252520_%252520Scale_Marketing_Drive%252520(5)%252520(1).png" alt=""></div>
<div class="gn-hero__head">
<span class="gn-kicker"><span class="dot"></span>Event · Expression</span>
<h1 class="gn-title">Influencer Marketing Panel: How to influence consumer decision making through the "messy middle"</h1>
<div class="gn-meta">
<strong>The GO Network</strong>
<span class="pip"></span>
<span>27 April 2022</span>
<span class="pip"></span>
<span>1 min read</span>
</div>
</div>
</div>
<div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block">
<span class="gn-event-meta__label">When</span>
<span class="gn-event-meta__value gn-date">Wed, 27 Apr 2022 · 09:00</span>
</div><div class="gn-event-meta__block">
<span class="gn-event-meta__label">Where</span>
<span class="gn-event-meta__value">Online</span>
</div><div class="gn-event-meta__block">
<span class="gn-event-meta__label">Status</span>
<span class="gn-event-status gn-event-status--recording">Past · Recording</span>
</div></div>
<div class="gn-body">
<p class="gn-lede gn-reveal"><em>Consumers no longer fit into the traditional, linear funnel, rather, they navigate their way through an ever more complex, digital ecosystem from awareness to purchase.</em></p>
<p class="gn-reveal"><strong><em>Learn how your agency and brand peers are working with influencers</em></strong><em> throughout the consumer journey, integrating them across multiple channels as they </em><strong><em>guide consumers through increasingly convoluted paths to purchase</em></strong><em>.</em></p>
<p class="gn-reveal"><em>Importantly, understand how you can leverage the power of influencers for </em><strong><em>improved campaign efficiency, effectiveness and return across all of your marketing efforts</em></strong><em>.</em></p>
<aside class="gn-callout gn-reveal">
<div class="gn-callout__label">What this means for you</div>
<h4>Key points on the agenda:</h4>
<ul>
<li><strong>The Influencer Marketer's perspective on Google's 'Messy Middle' thinking.</strong></li>
<li><strong>How can you deploy influencers in support of an integrated, traditional funnel marketing strategy?</strong></li>
<li><strong>What are the common challenges for brands and agencies in developing, implementing and and scaling influencer marketing campaigns?</strong></li>
<li><strong>How are agencies and brands meeting these challenges and succeeding?</strong></li>
<li><strong>Q&A</strong></li>
</ul>
</aside>
<p class="gn-reveal">This session is free to attend but may reach capacity - register now to save your space.</p>
</div></div>
<aside class="gn-related gn-reveal" data-auto="related-reading">
<div class="gn-related__label">Related reading</div>
<ul class="gn-related__list">
<li class="gn-related__item">
<a href="/articles/influencer-marketing-panel-with-influence-network-how-to-influence-consumer-decision-making-through-the-messy-middle" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">Influencer Marketing Panel - How to Influence Consumer Decision-Making Through the 'Messy Middle'</span>
<span class="gn-related__excerpt">Consumers don't follow a linear path. Discover how agencies deploy creators across channels to boost campaign efficiency, effectiveness, and</span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/key-considerations-when-implementing-an-influencer-marketing-campaign-from-our-experts" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">Key Considerations when Implementing an Influencer Marketing Campaign - From our Experts</span>
<span class="gn-related__excerpt">Five influencer tiers, Google's messy middle, and the trust-building factors agencies must define before launching a campaign.</span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/influencer-marketing-panel-how-to-influence-consumer-decision-making-through-the-messy-middle" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">How Influencer Marketing can guide consumer decisions through the "messy middle"</span>
<span class="gn-related__excerpt">Consumers don't buy in a straight line. See how trust-led influencer strategy bridges the gap between triggered interest and purchase decisi</span>
</a>
</li>
<li class="gn-related__item">
<a href="/articles/share-your-expertise-panel-opportunity-20th-november-2025" class="gn-related__link">
<span class="gn-related__category">Expression</span>
<span class="gn-related__title">Share your Expertise: Panel Opportunity 20th November 2025</span>
<span class="gn-related__excerpt">Senior agency leaders wanted for The GO Network's Nov 2025 virtual panel on rebuilding trust, transparency, and performance in influencer ma</span>
</a>
</li>
</ul>
</aside>
.svg){kind=icon}
