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<span class="gn-kicker"><span class="dot"></span>Event · Expression</span>
<h1 class="gn-title">Influencer Marketing Panel: How to influence consumer decision making through the "messy middle"</h1>
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<strong>The GO Network</strong>
<span class="pip"></span>
<span>27 April 2022</span>
<span class="pip"></span>
<span>1 min read</span>
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<span class="gn-event-meta__label">When</span>
<span class="gn-event-meta__value gn-date">Wed, 27 Apr 2022 · 09:00</span>
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<span class="gn-event-meta__label">Where</span>
<span class="gn-event-meta__value">Online</span>
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<span class="gn-event-meta__label">Status</span>
<span class="gn-event-status gn-event-status--recording">Past · Recording</span>
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<p class="gn-lede gn-reveal"><em>Consumers no longer fit into the traditional, linear funnel, rather, they navigate their way through an ever more complex, digital ecosystem from awareness to purchase.</em></p>
<p class="gn-reveal"><strong><em>Learn how your agency and brand peers are working with influencers</em></strong><em> throughout the consumer journey, integrating them across multiple channels as they </em><strong><em>guide consumers through increasingly convoluted paths to purchase</em></strong><em>.</em></p>
<p class="gn-reveal"><em>Importantly, understand how you can leverage the power of influencers for </em><strong><em>improved campaign efficiency, effectiveness and return across all of your marketing efforts</em></strong><em>.</em></p>
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<div class="gn-callout__label">What this means for you</div>
<h4>Key points on the agenda:</h4>
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<li><strong>The Influencer Marketer's perspective on Google's 'Messy Middle' thinking.</strong></li>
<li><strong>How can you deploy influencers in support of an integrated, traditional funnel marketing strategy?</strong></li>
<li><strong>What are the common challenges for brands and agencies in developing, implementing and and scaling influencer marketing campaigns?</strong></li>
<li><strong>How are agencies and brands meeting these challenges and succeeding?</strong></li>
<li><strong>Q&A</strong></li>
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<p class="gn-reveal">This session is free to attend but may reach capacity - register now to save your space.</p>
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<div class="gn-related__label">Related reading</div>
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