<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aa37452df632e3d999c_651d7ecbaefcf6e607c3b239_6489cdec26fad2580b83bf0f_Black%252520Friday%252520and%252520Beyond%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Black Friday and Beyond - Investing in eCommerce Campaigns that Deliver</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>6 July 2023</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 6 Jul 2023 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">From Black Friday to Christmas to Mother's Day, <strong>seasonal campaigns</strong> can help eCommerce businesses <strong>drive significant sales and revenue</strong> — but what does it take to build a seasonal eCommerce campaign that really delivers?</p> <p class="gn-reveal">In this virtual session, our experts share the common approaches to, <strong>and challenges of</strong>, seasonal eCommerce campaigns, including <strong>the full 'checklist' of a great eCommerce marketing strategy</strong>, from the foundational needs to the creative considerations and practical project delivery.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>On the agenda</h4> <ul> <li><strong>Setting the scene.</strong> The most common approaches to seasonal eCommerce campaigns, typical challenges, and new trends.</li> <li><strong>The building blocks.</strong> The core elements of an effective, joined-up campaign from creative to conversion.</li> <li><strong>A campaign that delivers.</strong> Practical advice for dealing with some of the most common mistakes or blockers, and best-practise examples of great eCommerce campaigns.</li> <li><strong>Black Friday and beyond.</strong> Considerations before mapping your next campaign and deciding where to invest your resource for a successful campaign.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Dom Carter</span> <span class="gn-speaker__role">Co-Founder &amp; Director · Serotonin</span> <a href="https://www.linkedin.com/in/djvcarter/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Scott Armstrong</span> <span class="gn-speaker__role">Head of New Business &amp; Growth (eRetail) · CSP Commerce - Wunderman Thompson</span> <a href="https://www.linkedin.com/in/scottarmstrong1/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Rupesh Sharma</span> <span class="gn-speaker__role">VP Client Services · Realtime Agency</span> <a href="https://www.linkedin.com/in/rupeshsharma1980/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Imogen Collins</span> <span class="gn-speaker__role">Head of Digital Marketing · Genie Goals</span> <a href="https://www.linkedin.com/in/imogenpickles/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/playback-the-science-of-storytelling-how-to-create-emotional-connections-with-your-audience" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Playback: The Science of Storytelling - How to Create Emotional Connections with Your Audience</span> <span class="gn-related__excerpt">Strategy and CD experts share the psychology of memory, common creative mistakes, and pitch frameworks that build stronger audience connecti</span> </a> </li> <li class="gn-related__item"> <a href="/articles/design-that-delivers-leveraging-your-product-and-packaging-for-your-marketing-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Design that Delivers - Reinforcing your brand through Creative Packaging</span> <span class="gn-related__excerpt">Over 70% of buyers are swayed by packaging. 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