<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aa302290ec53362dd90_65e76a22bc06ca6fc022a953_Deep%2520dive%2520-%2520vega%2520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Beyond the Screen: Unlocking the Power of TV &amp; Maximising Performance via Digital Channels</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>16 April 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Tue, 16 Apr 2024 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal"><em>The GO Network '</em><strong><em>Deep Dives</em></strong><em>' are a chance for our community of senior marketing leaders to drill down into specialist areas of their strategy, with support from our Network members.</em></p> <p class="gn-reveal">The true power of TV advertising can generate an ROI between <a href="https://www.wfsbadvertising.com/blog/what-kind-of-roi-to-expect-from-advertising-with-a-tv-station" target="_blank"><strong>300% and 500%</strong></a> for those who implement it within their strategy, yet with constant <strong>changes to the advertising and digital market</strong>, how do you get the impact you desire?</p> <p class="gn-reveal">In this exclusive virtual roundtable, <strong>strategy</strong>, <strong>digital</strong> and <strong>media</strong> specialists <a href="https://www.vegacomms.co.uk/" target="_blank"><strong>Vega</strong></a> share an introduction to the TV market and its changing landscape, including how to ensure all digital touchpoints are aligning in order to maximise the value of your investment.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What's covered</div> <h4>During this 1-hour <strong>Deep Dive</strong>, the team will cover:</h4> <ul> <li><strong>The latest trends in the TV market in 2024.</strong> How it has changed over the last decade, and the opportunities for Advertisers around data &amp; targeting.</li> <li><strong>TV Reporting and optimisation strategies</strong> for in-house leaders, as well as best-in-class examples from Vega.</li> <li><strong>How to leverage Digital Channels to get more from your TV activity.</strong> Harnessing channels to capture the demand from TV, extending the power of TV to convert 'considerers', and how to utilise TV activation to reduce CPCs and CPL.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Rebecca O'Malley</span> <span class="gn-speaker__role">Head of AV and Managing Partner · Vega</span> <a href="https://www.linkedin.com/in/rebecca-o-malley-50ab6850/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Nick James</span> <span class="gn-speaker__role">Co-Founder · Vega</span> <a href="https://www.linkedin.com/in/profitbaron/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal"><em>This session is free to join, but spaces are limited, reserve your space, and we'll confirm your invitation as soon as registration is open.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/ppc-success-blueprint-strategies-for-maximum-roi" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">PPC Success Blueprint: Strategies for Maximum ROI</span> <span class="gn-related__excerpt">Access this on-demand session covering data-driven bidding, AI targeting, ad copy best practices, and real brand case studies to lift paid s</span> </a> </li> <li class="gn-related__item"> <a href="/articles/the-best-marketing-campaigns-of-2024---monthly-review" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The Best Marketing Campaigns of 2024 – Monthly Review </span> <span class="gn-related__excerpt">97 campaigns reviewed across Creative, Digital, and OOH. 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