<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aa1ee05a2bc4a77de62_651d7ec9348bed4b2ce226aa_6346e701eb6b6f0acb000960_Event%252520Headers%252520-%252520August%252520and%252520September%252520(13)%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">An Introduction to Amazon Ads - and How to Drive Growth with your Amazon Ad Strategy</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>8 November 2022</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Tue, 8 Nov 2022 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">In this Deep Dive for eComm, Performance, Content and Digital marketing leaders, The GO Network Members Toucan Ecommerce are sharing a comprehensive guide to Amazon advertising.</p> <p class="gn-reveal">The GO Network 'Deep Dives' are a chance for our community to drill down into specialist areas of their strategy, with support from our Network members.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>From ad types to strategy and the latest guidance on budgets, this 45 minute session will cover:</h4> <ul> <li><strong>Ad types and targeting.</strong> The Amazon advertising platform, exploring different Amazon ad types, and targeting on Amazon.</li> <li><strong>Planning your campaign.</strong> Campaign types and their uses, how to set your goals and KPIs, budgets, and the seasonal considerations you need to know.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Dan Makdessi</span> <span class="gn-speaker__role">Commercial Director · Toucan Ecommerce</span> <a href="https://www.linkedin.com/in/dan-makdessi-85230a1b/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">James Northcott</span> <span class="gn-speaker__role">Founder · Toucan Ecommerce</span> <a href="https://www.linkedin.com/in/james-northcott-b7866136/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal"><strong><em>Please note:</em></strong> <em>This 1-hour workshop is free to attend, but space is limited. If you'd like to join, please submit your registration below, and the team will confirm shortly!</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/round-up-the-fundamentals-of-a-great-cross-channel-inbound-campaign" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: The Fundamentals of a Great Cross-Channel Inbound Campaign</span> <span class="gn-related__excerpt">Four agency experts share the checklist covering consistent creative, SEO, targeting, and KPIs to build a high-converting cross-channel inbo</span> </a> </li> <li class="gn-related__item"> <a href="/articles/the-a-z-of-customer-excellence" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">The A-Z of Customer Excellence</span> <span class="gn-related__excerpt">Build a CX strategy that turns clients into advocates. 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