<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aa0d0ce2846b8944cff_6798ec402c1c625ebe70e4a0_Deep%2520Dive%2520-%2520AI%2520in%2520Marketing%2520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">AI in Marketing - How your Business Should be Using it to Get Ahead</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>6 March 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 6 Mar 2025 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal"><em>The GO Network '</em><strong><em>Deep Dives</em></strong><em>' are a chance for our community of in-house senior marketing leaders to drill down into specialist areas of their own strategy through open participation, and support from our Network members.</em></p> <p class="gn-reveal">It's not a question of whether AI will become commonplace, but rather how to use it efficiently <strong>and still differentiate yourself from competitors</strong>.</p> <p class="gn-reveal">In this session, we will explore different LLM models, how businesses can utilise them to their advantage, how to prompt effectively for the most accurate and personalised response, and the benefits and drawbacks of using OpenAI.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>During this 1-Hour Deep Dive, we'll cover:</h4> <ul> <li><strong>AI and LLM models.</strong> Understanding the core.</li> <li><strong>Differences between the AI tools.</strong> Utilising AI tools for different marketing functions.</li> <li><strong>Building an effective prompt.</strong> Benefits and Drawbacks of OpenAI.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Natalia Chronowiat</span> <span class="gn-speaker__role">Retail Business Director · Push Group</span> <a href="https://www.linkedin.com/in/natalia-chronowiat/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal"><strong><em>Natalia Chronowiat</em></strong><em> is a strategic digital marketing leader with over seven years of experience, currently serving as Retail Business Director at Push. A London School of Economics graduate, she began her career at Johnson &amp; Johnson before making the move to Push, where she has made significant contributions.</em></p> <p class="gn-reveal"><em>At Push, Natalia spearheaded the social media department's expansion, increasing platform expertise to include Pinterest, Snapchat, TikTok, and LinkedIn. Now leading the Retail team, she oversees campaigns for Google, Amazon, and social media channels, with a strong focus on integrating AI technologies to optimise marketing performance and drive innovation.</em></p> <p class="gn-reveal"><strong><em>This session is free to join</em></strong><em>, </em><strong><em>but spaces are limited</em></strong><em> - reserve your space today, and we'll confirm your invitation.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/mutual-success-getting-the-best-from-your-agency-relationships" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Mutual Success: Getting the best from your Agency Relationships</span> <span class="gn-related__excerpt">Senior marketing leaders share frameworks for agency selection, performance benchmarking, and building partnerships that deliver at every st</span> </a> </li> <li class="gn-related__item"> <a href="/articles/an-introduction-to-looker-studio" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">An Introduction to Looker Studio</span> <span class="gn-related__excerpt">Connect GA4 to Looker Studio and build performance dashboards your whole team can use. 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