<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089a9faff1164a71cd1f4e_651d7ec7348bed4b2ce224ef_64c8fdec17db3a692ba0dd2c_Agency%252520growth%252520series%252520-%252520Punching%252520up%252520your%252520proposition.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Agency growth series - Punching up your proposition</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>13 September 2023</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Wed, 13 Sept 2023 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">As growth advisors to the communications sector, <strong>Now Next Why</strong> partner with owners, founders and, leaders to maximise enterprise value. In this online agency growth series for network members and agency owners, former founders and experts from the Now Next Why team join us to share expert advice on the best (and worst) ways to build and exit your agency.</p> <p class="gn-reveal">In the second instalment of this series, Now Next Why's agency growth experts will share how to punch up your proposition, the importance of agency distinction, and <strong>banning beige.</strong></p> <h2 class="gn-reveal">What's covered</h2> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Punching up your proposition</h4> <ul> <li><strong>What is an agency proposition, and why does it matter?</strong></li> <li><strong>What makes a good agency proposition (and what makes a bad one!)</strong></li> <li><strong>How to approach building your proposition</strong></li> <li><strong>Keys to maximising the impact of your proposition, both internally and externally</strong></li> </ul> </aside> <h2 class="gn-reveal">Meet the experts</h2> <p class="gn-reveal">Each session in the Agency Growth series will be hosted by a selection of former founders and growth experts:</p> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Owen Catto</span> <span class="gn-speaker__role">Creative Director, Strategy Head &amp; Managing Partner · Now Next Why</span> <a href="https://www.linkedin.com/in/owen-catto-5378264/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Adam Rubins</span> <span class="gn-speaker__role">Founder · the arc</span> <a href="https://www.linkedin.com/in/adamrubins/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Lisa Thomas</span> <span class="gn-speaker__role">Entrepreneur · Now Next Why</span> <a href="https://www.linkedin.com/in/lisa-thomas-8309901a/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Paul Woolley</span> <span class="gn-speaker__role">Communications Leader · Now Next Why</span> <a href="https://www.linkedin.com/in/paul-woolley-he-him-25b24315/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal"><strong>Owen Catto</strong> has been a Creative Director, Strategy Head &amp; Managing Partner. His value lies at the intersection of these skills. In his experience sitting on many agency leadership teams, he has helped to establish numerous agency propositions, and has a wealth of experience of the agency acquisition process.</p> <p class="gn-reveal"><strong>Adam Rubins</strong> has 25+ years of delivering digital-first strategic communications both agency and client side, from EMEA marketing at Disney, to the last 15 years running the award-winning global integrated communications agency, Way To Blue. Selling Way To Blue in 2018, Adam now runs the arc, a consultancy dedicated to agency growth but taking more of a holistic approach focusing on people as well as business.</p> <p class="gn-reveal"><strong>Lisa Thomas</strong> is an agile and driven entrepreneur with 20+ years in Brand Marketing and building and growing new businesses, to deliver commercial success. Most recently having worked with a wellbeing business focusing on physical, mental and emotional wellness solutions for the older adult market, Lisa played a significant role in pivoting the business from a physical-first to digital first-offering within both training and content, culminating in the business being sold for a significant multiple.</p> <p class="gn-reveal"><strong>Paul Woolley</strong> is a vastly experienced communications leader, having built, bought and sold agencies in multi-geographies, including 25-years as COO/SAO in the Omnicom network running a £500m+ global business. He is now Chair/Vice Chair and Investor in four organisations, provides advice, support and mentorship to the C-Suite at several businesses, and runs a client audit satisfaction programme for a large multi-country marketing services organisation.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/content-marketing-the-risks-and-rewards-elyua" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Content Marketing: The Risks and Rewards</span> <span class="gn-related__excerpt">Agency experts reveal how to avoid landfill content, integrate activity through the funnel, and build a content strategy that drives real bu</span> </a> </li> <li class="gn-related__item"> <a href="/articles/agency-growth-series-negotiating-a-better-deal" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Agency growth series - Negotiating a better deal</span> <span class="gn-related__excerpt">Now Next Why experts reveal how to shift client and procurement pricing perception, negotiate your true agency value, and assess key variabl</span> </a> </li> <li class="gn-related__item"> <a href="/articles/agency-growth-series-building-a-better-agency" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Agency growth series - Building a better agency</span> <span class="gn-related__excerpt">Now Next Why&#39;s former founders share diagnostics, end-to-end tools, and proven frameworks to unlock your agency&#39;s true business potential.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-the-foundations-of-a-strong-brand-architecture-for-your-business" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: The Foundations of a Strong Brand Architecture for your Business</span> <span class="gn-related__excerpt">Six core principles to build a coherent brand hierarchy, avoid dilution across sub-brands, and maintain consistency as your agency scales.</span> </a> </li> </ul> </aside>