<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089a9efc879e6fddc5d6cb_651d7ec5d9e77cd4f8bd357f_63c19dca732e93421a94c808_Event%252520Headers%252520-%252520August%252520and%252520September%252520(1)%252520(1)%252520(1)%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">A Smoother Sale - Creating Seamless Paths to Purchase for Higher-Value Products</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>30 March 2023</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 30 Mar 2023 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">The modern buyer's journey has shifted in the last year with an emphasise on the use of social media during the consideration stage and an ever-rising preference of <strong>online purchases</strong>.</p> <p class="gn-reveal">In this virtual session, our experts discuss the <strong>change in buyer journeys</strong>, particularly in the context of high-value offerings, the differences in impact for businesses looking to sell software, subscription, and non-physical products <strong>against the standard high-value purchase</strong>, including the key elements of a successful buying journey across <strong>UX, audience nurture, retargeting, and customer communication</strong>.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>On the agenda</h4> <ul> <li><strong>Changing trends.</strong> How the increasing complexity of buyer journeys impacts conversion to sale of higher-value products.</li> <li><strong>The building blocks.</strong> The core elements of a strong path to purchase.</li> <li><strong>Seamless paths to purchase.</strong> The key considerations, common challenges, and best practise advice for boosting your buyer's journey.</li> <li><strong>Measuring success.</strong> Considerations for a sustainable process, demonstrating value, and next steps.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Felix Billson</span> <span class="gn-speaker__role">Chief Marketing Officer · Moot</span> <a href="https://www.linkedin.com/in/felixzootbillson/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Osh Rice</span> <span class="gn-speaker__role">Managing Director · Daydot</span> <a href="https://www.linkedin.com/in/oshrice/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Sean Giles</span> <span class="gn-speaker__role">Growth Director · WebBox</span> <a href="https://www.linkedin.com/in/sean-giles-webbox/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Amy Naughton</span> <span class="gn-speaker__role">Director of Client Services · Jaywing</span> <a href="https://www.linkedin.com/in/amy-naughton/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation, register below to reserve your place.</p> <h2 class="gn-reveal">Related articles</h2> <p class="gn-reveal"><a href="https://www.thegonetwork.com/news/key-considerations-when-implementing-an-influencer-marketing-campaign-from-our-experts?utm_source=Article&utm_medium=Link&utm_campaign=Event+resource+-+Key+Considerations+When+Implementing+an+Influence+Marketing+Campaign+-+From+Our+Experts+" target="_blank">Key Considerations When Implementing an Influence Marketing Campaign - From Our Experts</a></p> <p class="gn-reveal"><a href="https://www.thegonetwork.com/news/boosting-your-cx-strategy-with-customer-communication-ux-and-research?utm_source=Article&utm_medium=Link&utm_campaign=Event+resource+-+Boosting+your+Strategy+with+Customer+Communication%2C+UX%2C+and+Research">Boosting your Strategy with Customer Communication, UX, and Research</a></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/round-up-the-foundations-of-a-strong-path-to-purchase-for-higher-value-products" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: The Foundations of a Strong Path to Purchase for Higher-Value Products</span> <span class="gn-related__excerpt">UX, retargeting, audience nurture, and customer communication: agency experts break down the building blocks that convert complex, high-valu</span> </a> </li> <li class="gn-related__item"> <a href="/articles/creating-unique-buyer-experiences---standing-out-with-your-brand-online" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Creating Unique Buyer Experiences - Standing out with your Brand Online</span> <span class="gn-related__excerpt">Brand loyalty is harder to earn than ever. 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