<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089a9e99b90970b4d640a0_65662b4e608f72df7c6df544_Event%2520Headers%2520%2520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">101 Ways to Get More from your PPC Strategy in 2024</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>11 January 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 11 Jan 2024 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">With PPC efforts generating an average <strong>ROI of 200%</strong>, the challenge many marketers are facing this year is not so much in 'doing it right', but rather in <strong>squeezing the most value out of what they do</strong>.</p> <p class="gn-reveal">In this virtual session, our experts share the <strong>foundations of a healthy PPC strategy,</strong> including common mistakes to avoid, and key ways that you can leverage PPC insights <strong>to support your wider marketing and business strategy.</strong> From supporting your SEO activity to driving stronger customer insights, along with <strong>building brand reputation and lower-intent awareness</strong> through always-on PPC.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the agenda</div> <h4>What this session covers</h4> <ul> <li><strong>Getting started.</strong> What you need for a healthy PPC strategy to build valuable insights from.</li> <li><strong>Understanding the value.</strong> The overlooked benefits of PPC strategies, and common misconceptions.</li> <li><strong>Making PPC work harder.</strong> Where and how to apply insights from your PPC work across your business and wider marketing strategy.</li> <li><strong>Measuring success.</strong> Considerations for a sustainable process, demonstrating value, and next steps.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Carlo Ruggiero</span> <span class="gn-speaker__role">Performance Director · Present Works</span> <a href="https://www.linkedin.com/in/carloruggiero1/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Helen Trendell</span> <span class="gn-speaker__role">Co-Founder &amp; Managing Director · ThoughtShift Ltd</span> <a href="https://www.linkedin.com/in/helentrendell/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Riaz Ali</span> <span class="gn-speaker__role">Paid Search Manager · Realtime Agency</span> <a href="https://www.linkedin.com/in/riaz-a-288288218/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Andy Hunt</span> <span class="gn-speaker__role">Paid Media Performance Director · Brave Bison</span> <a href="https://www.linkedin.com/in/andyhunt2/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Jen Mottram</span> <span class="gn-speaker__role">Paid Media Director · Fusion Unlimited</span> <a href="https://www.linkedin.com/in/jennifer-mottram/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/101-ways-to-get-more-from-your-ppc-strategy-in-2023" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">101 Ways to Get More from your PPC Strategy in 2023</span> <span class="gn-related__excerpt">Expert tips on stretching limited PPC budgets further. Discover how paid search supports SEO, audience data, and always-on brand awareness.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/making-ppc-work-harder-for-your-marketing-strategy" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Making PPC Work Harder for your Marketing Strategy</span> <span class="gn-related__excerpt">Stop leaving value on the table. This session covers how to turn PPC campaign insights into fuel for SEO, audience data, brand awareness, an</span> </a> </li> <li class="gn-related__item"> <a href="/articles/round-up-101-ish-ways-to-get-more-from-your-ppc-strategy-in-2023" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Round-up: 101(ish) Ways to Get More from your PPC Strategy in 2023</span> <span class="gn-related__excerpt">Eleven expert tactics to cut cost-per-click, lift click-through rates, and use paid search insights to strengthen your full agency marketing</span> </a> </li> <li class="gn-related__item"> <a href="/articles/tone-of-voice-101-building-and-reinforcing-a-consistent-voice-for-your-brand" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Tone of Voice 101 - Building and Reinforcing a Consistent Voice for your Brand</span> <span class="gn-related__excerpt">Agency experts cover how to assess your current TOV, avoid common pitfalls, and measure success across channels and internal roll-outs.</span> </a> </li> </ul> </aside>