<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dca1d181a352b5a52fb1_12-06-20-20the-20science-20of-20storytelling.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">The Science of Storytelling: How to Create Emotional Connections with Your Audience</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>12 June 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 12 Jun 2025 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">In this virtual session, our experts explore the power of storytelling to cut through the noise and influence decision-making, including how to craft a compelling brand narrative that emotionally resonates with your audience across various channels.</p> <p class="gn-reveal"><strong>Duration: 1 Hour</strong></p> <div class="gn-agenda gn-reveal"> <h3 class="gn-agenda__title">On the Agenda:</h3> <div class="gn-agenda__item"> <div> <div class="gn-agenda__detail-title"><strong>The Neuroscience of Storytelling</strong></div> <div class="gn-agenda__detail-meta">Why stories stick and how they influence decision-making.</div> </div> </div> <div class="gn-agenda__item"> <div> <div class="gn-agenda__detail-title"><strong>Crafting a Compelling Brand Narrative</strong></div> <div class="gn-agenda__detail-meta">How to build authentic, emotionally resonant stories.</div> </div> </div> <div class="gn-agenda__item"> <div> <div class="gn-agenda__detail-title"><strong>Emotional Connection &amp; Trust-Building Techniques</strong></div> <div class="gn-agenda__detail-meta">The psychology behind memorable messaging.</div> </div> </div> <div class="gn-agenda__item"> <div> <div class="gn-agenda__detail-title"><strong>Multi-Channel Storytelling</strong></div> <div class="gn-agenda__detail-meta">Adapting your story across social, video, email &amp; beyond.</div> </div> </div> <div class="gn-agenda__item"> <div> <div class="gn-agenda__detail-title"><strong>Success Stories</strong></div> <div class="gn-agenda__detail-meta">Brands that have mastered storytelling and the impact it's had.</div> </div> </div> </div> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Why Attend?</h4> <ul> <li><strong>Actionable Storytelling Frameworks.</strong> Practical techniques to craft stronger narratives.</li> <li><strong>Psychology &amp; Strategy Insights.</strong> Learn why certain stories connect and drive action.</li> <li><strong>Real-World Examples.</strong> Discover how brands have leveraged storytelling for success.</li> <li><strong>Interactive Q&amp;A.</strong> Get expert advice on applying storytelling to your brand.</li> </ul> </aside> <h3 class="gn-reveal">Who Should Attend?</h3> <p class="gn-reveal">Brand &amp; Content Marketers · Social &amp; Video Marketing Teams · Digital Marketing &amp; Growth Professionals · Copywriters &amp; Creative Directors</p> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Adam Irwin</span> <span class="gn-speaker__role">Strategy Director · Ponderosa Agency</span> <a href="https://www.linkedin.com/in/adam-irwin-44536a35/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Samuel Broomby</span> <span class="gn-speaker__role">Creative Director · Pomegranate Media</span> <a href="https://www.linkedin.com/in/samuelbroomby/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Isaac Kirk</span> <span class="gn-speaker__role">Lead Strategist · TrunkBBI</span> <a href="https://www.linkedin.com/in/isaac-kirk-91194b106/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Missed it? Watch the full session playback <a href="https://www.thegonetwork.com/resources/playback-the-science-of-storytelling---how-to-create-emotional-connections-with-your-audience" target="_blank"><strong>here</strong></a>.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/playback-the-science-of-storytelling-how-to-create-emotional-connections-with-your-audience" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Playback: The Science of Storytelling - How to Create Emotional Connections with Your Audience</span> <span class="gn-related__excerpt">Strategy and CD experts share the psychology of memory, common creative mistakes, and pitch frameworks that build stronger audience connecti</span> </a> </li> <li class="gn-related__item"> <a href="/articles/playback-designing-for-diversity-building-brands-that-speak-to-everyone" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Playback: Designing for Diversity: Building Brands That Speak to Everyone</span> <span class="gn-related__excerpt">Watch this on-demand panel to see how diverse creative processes help agencies build authentic audience connections, stronger work, and long</span> </a> </li> <li class="gn-related__item"> <a href="/articles/building-and-nurturing-authentic-brand-loyalty-with-your-audience" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Building and Nurturing Authentic Brand Loyalty with Your Audience</span> <span class="gn-related__excerpt">Brands with strong loyalty grow revenue 2.5x faster. 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