<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/68fa120a13d3175f25a2151a_651d3d4f1eedeea0b797aa04_61deb3803d273056e1969f41_Header_RecOps%252520%25252B%252520Pixel8.png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Expression</span> <h1 class="gn-title">Mutual Success: RecOps + Pixel8</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>12 January 2022</span> <span class="pip"></span> <span>3 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">This interview includes responses from Will Bahra, Founder of <a href="https://www.recops.co.uk/"><strong>RecOps</strong></a>, and Sarah Lowry, Senior Digital Marketing Manager at <a href="https://www.pixl8.co.uk/"><strong>Pixel8</strong></a>.</p> <p class="gn-reveal">RecOps came to The GO Network after the strategic direction of the business completely changed, influenced by market forces. RecOps developed a brand new product to penetrate an existing niche market and needed guidance on how to achieve new business goals.</p> <p class="gn-reveal">After a competitive pitch process, Network member Pixel8 were appointed to take on the challenge. We caught up with Will Bahra, Director at RecOps, and Sarah Lowry, Senior Digital Marketing Manager at Pixel8, to discuss the project requirements, the key to a successful relationship and any challenges they may have come across so far.</p> <h2 class="gn-reveal">What kicked off the requirements for an agency?</h2> <blockquote class="gn-blockquote gn-reveal">"The strategic direction of the business completely changed, influenced by market forces. We developed a brand new product to penetrate an existing niche market and needed guidance on how to achieve new business goals."<cite>Will Bahra · Founder, RecOps</cite></blockquote> <h2 class="gn-reveal">What were your first impressions of the brand and their requirements?</h2> <blockquote class="gn-blockquote gn-reveal">"Our first impressions were that this is an ambitious client who knows what they are doing. Will came to us knowing the audience he wants to target, where they are, who they are and what they want. Most importantly, he knew exactly how his product provides a solution for his audience."<cite>Sarah Lowry · Senior Digital Marketing Manager, Pixel8</cite></blockquote> <h2 class="gn-reveal">What was the brief you went out to market with?</h2> <blockquote class="gn-blockquote gn-reveal">"The requirements for this project were to find someone who is reliable and honest. The agency would also need to have knowledge of B2B marketing, in particular developing LinkedIn strategies."<cite>Will Bahra · Founder, RecOps</cite></blockquote> <h2 class="gn-reveal">Why did your current agency partner win the brief?</h2> <blockquote class="gn-blockquote gn-reveal">"We had a very honest and transparent conversation. They told me that it's going to be a long process to penetrate a brand new market and I was pleasantly surprised that they hadn't tried to mislead me with big figures and numbers."<cite>Will Bahra · Founder, RecOps</cite></blockquote> <aside class="gn-quote gn-reveal"><q>Showing how our relationship with our clients can really help the entire process and alleviate any concerns.</q><cite>Sarah Lowry · Senior Digital Marketing Manager, Pixel8</cite></aside> <p class="gn-reveal">Showing how our relationship with our clients can really help the entire process and alleviate any concerns. It was also important to demonstrate our entire strategic process for building a research-driven customer journey that will deliver results. We find that showing upfront a 6 month plan with key dates, reporting and optimisation touch points really helps our clients work with us as a partnership.</p> <h2 class="gn-reveal">What do you think is the key to success in the relationship?</h2> <blockquote class="gn-blockquote gn-reveal">"Singing from the same hymn sheet first and foremost as well as having regular contact and communication centered around an open conversation."<cite>Will Bahra · Founder, RecOps</cite></blockquote> <blockquote class="gn-blockquote gn-reveal">"Outlining clear objectives so that each side knows where they are up to and what they have to deliver."<cite>Sarah Lowry · Senior Digital Marketing Manager, Pixel8</cite></blockquote> <h2 class="gn-reveal">Have you encountered any challenges on the project so far? How did you overcome them?</h2> <blockquote class="gn-blockquote gn-reveal">"Not so far - it's been relatively straightforward. There has been a challenge in understanding the market because it's so niche and has been demanding work."<cite>Will Bahra · Founder, RecOps</cite></blockquote> <blockquote class="gn-blockquote gn-reveal">"It has been challenging to build a value proposition to take to a new market as you have no past data to work from. This is why we have included reporting touch points in our strategic plan so that we can regroup and optimise in order to use the budget as efficiently as possible."<cite>Sarah Lowry · Senior Digital Marketing Manager, Pixel8</cite></blockquote> <h2 class="gn-reveal">What's the most valuable part of working on this project with the brand?</h2> <blockquote class="gn-blockquote gn-reveal">"We are launching RecOps in a brand new market, so seeing that first spike of interest in a brand we've helped build is truly rewarding."<cite>Sarah Lowry · Senior Digital Marketing Manager, Pixel8</cite></blockquote> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/mutual-success-tangent-uk-power-networks-on-trust-technology-and-the-brand-agency-relationship" class="gn-related__link"> <span class="gn-related__category">Network</span> <span class="gn-related__title">Mutual Success: Tangent &amp; UK Power Networks on their Brand-Agency Relationship</span> <span class="gn-related__excerpt">Tangent and UK Power Networks share how permission to challenge, shared accountability, and trust turned a supplier contract into a long-ter</span> </a> </li> <li class="gn-related__item"> <a href="/articles/mutual-success-lesniak-swann-nuaire-on-b2b-marketing-and-unleashing-creativity" class="gn-related__link"> <span class="gn-related__category">Network</span> <span class="gn-related__title">Mutual Success: Lesniak Swann &amp; Nuaire on creativity in B2B</span> <span class="gn-related__excerpt">Lesniak Swann and Nuaire share how trust, bold briefs, and creative freedom built an award-winning B2B partnership spanning more than 10 yea</span> </a> </li> <li class="gn-related__item"> <a href="/articles/our-top-5-b2b-marketing-trends-of-2024---including-the-return-of-the-brand" class="gn-related__link"> <span class="gn-related__category">Network</span> <span class="gn-related__title">Our Top 5 B2B Marketing Trends of 2024 - including: The Return of the Brand</span> <span class="gn-related__excerpt">Brand-before-demand, Qualified Buying Groups, and generative AI risks top the list. 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