<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dfde014ad9969cf1a4be_a-insights-report-2-1280x853-69381df52e0fb826670251-6966306c4428844655.jpg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Network</span> <h1 class="gn-title">Member Blog: News is shifting to talk to a new generation. Is your brand?</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>11 January 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-reveal">News is shifting to talk to a new generation. Is your brand ready to join the conversation?</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/member-blog-google-ai-mode-arrives-is-your-brand-ready-for-it" class="gn-related__link"> <span class="gn-related__category">Network</span> <span class="gn-related__title">Member Blog: Google AI mode arrives. Is your brand ready for it?</span> <span class="gn-related__excerpt">Zero-click answers and blended ads are reshaping search. Here&#39;s what Google AI Mode means for your clients&#39; SEO, paid strategy, and brand vi</span> </a> </li> <li class="gn-related__item"> <a href="/articles/member-blog-the-in-house-vs-external-agency-debate-are-you-in-or-out" class="gn-related__link"> <span class="gn-related__category">Network</span> <span class="gn-related__title">Member Blog: The In-House vs External Agency Debate: Are You In Or Out?</span> <span class="gn-related__excerpt">95% of clients still use both models. Here&#39;s why objectivity, specialist talent, and strategic speed consistently give external agencies the</span> </a> </li> <li class="gn-related__item"> <a href="/articles/member-blog-live-streaming-is-going-live-still-the-it-girl" class="gn-related__link"> <span class="gn-related__category">Network</span> <span class="gn-related__title">Member Blog: Live Streaming: Is going Live still the IT girl?</span> <span class="gn-related__excerpt">TikTok Live and Instagram Live serve different audience needs. Here&#39;s how agencies can use both platforms to build trust and drive real-time</span> </a> </li> <li class="gn-related__item"> <a href="/articles/member-blog-digital-marketing-trends-us-brands-cant-ignore-in-2026" class="gn-related__link"> <span class="gn-related__category">Network</span> <span class="gn-related__title">Member Blog: Digital Marketing Trends U.S. Brands Can’t Ignore in 2026</span> <span class="gn-related__excerpt">AI as foundation, search presence over SEO, shoppable video, and social commerce: the four shifts reshaping U.S. digital strategy your clien</span> </a> </li> </ul> </aside>