<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dfde014ad9969cf1a4be_a-insights-report-2-1280x853-69381df52e0fb826670251-6966306c4428844655.jpg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Network</span> <h1 class="gn-title">Member Blog: News is shifting to talk to a new generation. Is your brand?</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>11 January 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-reveal">News is shifting to talk to a new generation. Is your brand ready to join the conversation?</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/member-blog-google-ai-mode-arrives-is-your-brand-ready-for-it" class="gn-related__link"> <span class="gn-related__category">Network</span> <span class="gn-related__title">Member Blog: Google AI mode arrives. Is your brand ready for it?</span> <span class="gn-related__excerpt">Zero-click answers and blended ads are reshaping search. Here&#39;s what Google AI Mode means for your clients&#39; SEO, paid strategy, and brand vi</span> </a> </li> <li class="gn-related__item"> <a href="/articles/member-blog-the-in-house-vs-external-agency-debate-are-you-in-or-out" class="gn-related__link"> <span class="gn-related__category">Network</span> <span class="gn-related__title">Member Blog: The In-House vs External Agency Debate: Are You In Or Out?</span> <span class="gn-related__excerpt">95% of clients still use both models. Here&#39;s why objectivity, specialist talent, and strategic speed consistently give external agencies the</span> </a> </li> <li class="gn-related__item"> <a href="/articles/member-blog-live-streaming-is-going-live-still-the-it-girl" class="gn-related__link"> <span class="gn-related__category">Network</span> <span class="gn-related__title">Member Blog: Live Streaming: Is going Live still the IT girl?</span> <span class="gn-related__excerpt">TikTok Live and Instagram Live serve different audience needs. Here&#39;s how agencies can use both platforms to build trust and drive real-time</span> </a> </li> <li class="gn-related__item"> <a href="/articles/member-blog-digital-marketing-trends-us-brands-cant-ignore-in-2026" class="gn-related__link"> <span class="gn-related__category">Network</span> <span class="gn-related__title">Member Blog: Digital Marketing Trends U.S. Brands Can’t Ignore in 2026</span> <span class="gn-related__excerpt">AI as foundation, search presence over SEO, shoppable video, and social commerce: the four shifts reshaping U.S. digital strategy your clien</span> </a> </li> </ul> </aside>
Related Content
All
Network

How Brands Can Empower People to Care About Nature: Six Key Takeaways from Creature & Co.

Six ways brands can lead on the Nature Crisis: narrow your focus, walk the walk, and use your channels to inform, inspire, and empower.

May 19, 2022

All
Network

Member Blog: The Future of Digital Wellness

Digital wellness trends shaping agency briefs: AI coaching, biometrics, mental health tools and gamified ecosystems. Five shifts to know now.

September 15, 2025

All
Network

If you want your brand to be heard, start listening

Brand listening starts with your audience. Learn how social listening and two-way communication help agencies cut through a cluttered media landscape.

March 16, 2021

Thanks for your enquiry

A member of our team will be in touch to confirm the call. ​

We look forward to exploring potential partnerships with you.