<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16e022d6fe04ed2aaa9af3_screenshot-2025-12-15-at-14-27-51-695d1cd130d98237584372-698b231f6946e.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Network</span> <h1 class="gn-title">Member Blog: Getting media mileage from an in-depth technology report</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>30 January 2026</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">A key part of the campaign activity is <strong>media relations</strong>.</p> <p class="gn-reveal">✳️ Creating compelling storylines from the latest report findings about global patent activity.</p> <p class="gn-reveal">✳️ Making it easy for journalists to identify the key news angles in each sector and develop their stories.</p> <p class="gn-reveal">✳️ Ensuring that sector-specific publications receive stories relevant to their readership.</p> <p class="gn-reveal">Engaging the media measurement expertise of <strong>Experienced Media Analysts</strong>, we've learned that this year's media activity achieved the best results yet:</p> <div class="gn-stats gn-reveal"> <div class="gn-stat"><span class="gn-stat__num">25<em>%</em></span><span class="gn-stat__label">Increase in media coverage volume.</span></div> <div class="gn-stat"><span class="gn-stat__num">90<em>%</em></span><span class="gn-stat__label">Increase in estimated audience reach.</span></div> <div class="gn-stat"><span class="gn-stat__num">88<em>%</em></span><span class="gn-stat__label">Of coverage focused on Appleyard Lees exclusively.</span></div> <div class="gn-stat"><span class="gn-stat__num">95<em>%</em></span><span class="gn-stat__label">Of coverage containing more than one message, a YOY increase of 46 percentage points.</span></div> </div> <blockquote class="gn-blockquote gn-reveal">"This was the most successful year [for the media campaign] and we see it as establishing Appleyard Lees as experts in green innovation. It serves our various industry teams for targeted business development and is a platform for long-tail marketing."<cite>Lisa Johnson · Director of Marketing and Business Development, Appleyard Lees</cite></blockquote> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/member-blog-news-is-shifting-to-talk-to-a-new-generation-is-your-brand" class="gn-related__link"> <span class="gn-related__category">Network</span> <span class="gn-related__title">Member Blog: News is shifting to talk to a new generation. Is your brand?</span> <span class="gn-related__excerpt">Podcasts, influencers, and citizen journalists are reshaping how news travels. Here&#39;s where agencies should be repositioning their clients&#39; </span> </a> </li> <li class="gn-related__item"> <a href="/articles/member-blog-the-perennial-qualities-of-professional-public-relations" class="gn-related__link"> <span class="gn-related__category">Network</span> <span class="gn-related__title">Member Blog: The perennial qualities of professional public relations</span> <span class="gn-related__excerpt">Seven core public relations fundamentals that stay relevant as new tools emerge, from audience mapping to crisis apology, and why they ancho</span> </a> </li> <li class="gn-related__item"> <a href="/articles/member-blog-brand-distinctiveness-andy-murray-gets-it-do-you" class="gn-related__link"> <span class="gn-related__category">Network</span> <span class="gn-related__title">Member Blog: Brand Distinctiveness – Andy Murray Gets It. Do You?</span> <span class="gn-related__excerpt">Murray&#39;s post-retirement brand boom proves consistency beats trend-chasing. Here&#39;s the distinctiveness framework too many agency strategists</span> </a> </li> <li class="gn-related__item"> <a href="/articles/member-blog-traditional-media-isnt-dead" class="gn-related__link"> <span class="gn-related__category">Network</span> <span class="gn-related__title">Member Blog: Traditional media isn’t dead</span> <span class="gn-related__excerpt">Print, OOH, and TV still convert when digital ROI plateaus. Discover how to plan audience, market, and creative execution for a successful t</span> </a> </li> </ul> </aside>