<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab4ac0e542069278bb6_651d7ed7c45e9e3176c6efd3_6463b864e33f5f157f542903_Joining%252520the%252520Dots%252520Between%252520your%252520Marketing%252520and%252520Digital%252520Strategies%252520(1)%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Joining the Dots Between your Marketing and Digital Strategies</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>22 June 2023</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 22 Jun 2023 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">'Traditional' and Digital marketing strategies deliver a unique set of benefits, yet <strong>joining the dots</strong> between each can help unlock your business' potential for <strong>greater success</strong>.</p> <p class="gn-reveal">In this virtual session for marketers and digital teams alike, our experts discuss with the <strong>common challenges, and external impact</strong> businesses face from disjointed or clashing strategies, along with practical guidance for <strong>integrating your Digital, Technical, and wider Communications strategies</strong> to drive stronger outcomes.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>On the agenda</h4> <ul> <li><strong>The challenge.</strong> How and why the growing complexity of both digital and marketing strategies can impact cross-business performance.</li> <li><strong>Joining the dots.</strong> The main blockers for in-house teams looking to integrate their tactics, and key considerations for a more cohesive approach.</li> <li><strong>Defining your approach.</strong> Practical guidance for managing processes, responsibilities, resource, and reporting, using key case study examples.</li> <li><strong>Continuous improvement.</strong> How to consistently maintain and manage a more integrated strategy, and the signs of success.</li> </ul> </aside> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Hannah Evison</span> <span class="gn-speaker__role">Client Services Director · TrunkBBI</span> <a href="https://www.linkedin.com/in/hannahevison/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Marc Young</span> <span class="gn-speaker__role">Managing Partner · RocketMill</span> <a href="https://www.linkedin.com/in/marcyoungrocketmillmarketing/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Adam Blenkinsop</span> <span class="gn-speaker__role">CEO · Revolution</span> <a href="https://www.linkedin.com/in/adam-blenkinsop-7791721b/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Anna Beynon</span> <span class="gn-speaker__role">Head of Planning · Anything is Possible</span> <a href="https://www.linkedin.com/in/anna-beynon-a9834958/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation, register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/integrating-web-development-with-digital-marketing-strategies" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Integrating Web Development with Digital Marketing Strategies</span> <span class="gn-related__excerpt">Align your web and marketing strategies to boost traffic, build trust, and generate leads. Practical frameworks, case studies, and budget ti</span> </a> </li> <li class="gn-related__item"> <a href="/articles/modernising-digital-marketing-for-legacy-industries" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Modernising Digital Marketing for Legacy Industries</span> <span class="gn-related__excerpt">Agency strategies for B2B, finance and professional services: modernise digital, prove ROI and build a sustainable path to online growth.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-b2b-brand-building-using-b2c-brand-strategies" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in B2B Brand-Building using B2C Brand Strategies</span> <span class="gn-related__excerpt">Emotional marketing, storytelling, and seamless buyer experiences: discover which B2C brand tactics translate to B2B and how to overcome the</span> </a> </li> <li class="gn-related__item"> <a href="/articles/is-trust-in-influencer-marketing-fading-strategies-for-brands" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Is Trust in Influencer Marketing Fading? Strategies for Brands</span> <span class="gn-related__excerpt">Brand-influencer credibility is shifting. Discover frameworks for transparency, authentic partnerships, and evaluating what your influencer </span> </a> </li> </ul> </aside>