<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089ab42eca65b0aad70380_667580b14648c0add5adeed3_Influencer%2520Marketing%2520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Is Trust in Influencer Marketing Fading? Strategies for Brands</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>22 August 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 22 Aug 2024 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Influencer marketing isn't dying; it's simply evolving as <strong>a more credible tool that reflects your brand values</strong> and helps build meaningful connections.</p> <p class="gn-reveal">In this virtual session, our industry experts address the <strong>challenges of trust in influencer marketing</strong>, providing real-world strategies to help improve and maintain an authentic brand identity across your influencer collaborations.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>On the agenda:</h4> <ul> <li><strong>Understanding trust issues.</strong> The current state of trust in influencer marketing, and the impact this has on brand-influencer collaborations.</li> <li><strong>Strategies for rebuilding trust.</strong> The common challenges in maintaining trust with influencers, and how brands can ensure transparency in their influencer partnerships.</li> <li><strong>Best practices and case studies.</strong> Building a consistent and trustworthy brand voice across influencer collaborations, and adapting to developing market trends.</li> <li><strong>Practical implementation.</strong> Evaluating the effectiveness of your influencer marketing strategies.</li> </ul> </aside> <h2 class="gn-reveal">Who should attend?</h2> <p class="gn-reveal"><strong>In-House Brand Marketers</strong>, <strong>Creative Directors and Communication Specialists</strong>, and <strong>Marketing Directors and Strategists</strong>.</p> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Nikhil Acharya</span> <span class="gn-speaker__role">Strategy Director · JustSo</span> <a href="https://www.linkedin.com/in/nikhil-acharya-404b5515/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Ines Casas</span> <span class="gn-speaker__role">Social Director · eight&amp;four</span> <a href="https://www.linkedin.com/in/ines-casas/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Beckii Flint</span> <span class="gn-speaker__role">Director and Co-Founder · Pepper</span> <a href="https://www.linkedin.com/in/beckiiflint/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Jem Leslie</span> <span class="gn-speaker__role">Digital Marketing Manager · Bottle | Digital PR Agency</span> <a href="https://www.linkedin.com/in/jem-leslie/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> <p class="gn-reveal">Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/playback-rebuilding-trust-in-influencer-marketing-what-modern-brands-need-to-know" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Playback: Rebuilding Trust in Influencer Marketing: What Modern Brands Need to Know</span> <span class="gn-related__excerpt">Vanity metrics are eroding creator partnerships. This session covers how agencies can shift to long-term influencer strategies that deliver </span> </a> </li> <li class="gn-related__item"> <a href="/articles/rebuilding-trust-in-influencer-marketing" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Rebuilding Trust in Influencer Marketing</span> <span class="gn-related__excerpt">Agency experts unpack creator partnerships, disclosure rules, and how to balance data with creativity to rebuild credibility and drive real </span> </a> </li> <li class="gn-related__item"> <a href="/articles/joining-the-dots-between-your-marketing-and-digital-strategies" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Joining the Dots Between your Marketing and Digital Strategies</span> <span class="gn-related__excerpt">Siloed tactics limit growth. Discover the blockers, frameworks, and case studies that help agency teams build a cohesive, high-performing in</span> </a> </li> <li class="gn-related__item"> <a href="/articles/playback-rebuilding-trust-in-influencer-marketing-what-modern-brands-need-to-know-9b24c" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Playback: Rebuilding Trust in Influencer Marketing: What Modern Brands Need to Know</span> <span class="gn-related__excerpt">Influencer marketing remains one of the most powerful tools for reaching audiences authentically - but it’s also one of the most challenged.</span> </a> </li> </ul> </aside>