<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69089aaee72f1011ab96e1ed_651d7ed4052c9ce0b8e29386_64fb0a108d22031b6dbf592e_Quba%252520(1).png" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">How to De-risk your Next Web Project and Deliver Ultimate Success</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>21 September 2023</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Thu, 21 Sept 2023 · 09:30</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div><a href="https://www.eventbrite.co.uk/e/how-to-de-risk-your-web-digital-projects-and-deliver-ultimate-success-tickets-677388245477?aff=oddtdtcreator" class="gn-register-cta" target="_blank" rel="noopener">Register</a></div> <div class="gn-body"> <p class="gn-lede gn-reveal">Many web projects frequently end up failing, and the consequences extend far beyond financial losses. Research conducted by McKinsey in 2020 revealed that <strong>17% of large IT projects go so badly, they threaten the very existence of the company</strong>.</p> <p class="gn-reveal">These failures demoralise employees who have invested their efforts into the project, but they also leave IT and Marketing leaders grappling with nagging questions:</p> <p class="gn-reveal"><strong>Why am I not seeing the conversions and results that we expected?</strong></p> <p class="gn-reveal"><strong>What led to the seemingly endless duration of this project?</strong></p> <p class="gn-reveal"><strong>Why did the cost surpass the initial estimates?</strong></p> <p class="gn-reveal"><strong>Why do I harbour a sense of frustration towards the agency we carefully selected?</strong></p> <p class="gn-reveal">Don't let this be you.</p> <p class="gn-reveal">As part of our <strong>STAKD</strong> event series, we're bringing together top Marketing and IT leaders at revolutionary brands who went on their own web journeys.</p> <p class="gn-reveal">They'll share their authentic stories on <strong>what it takes to achieve success</strong>, what trappings to avoid, and <strong>how to spot (plus remedy) the first signs of trouble</strong>.</p> <p class="gn-reveal">You've heard it before: If you fail to plan, you plan to fail - so if you're serious about triumphing in the digital realm, this <strong>FREE online event</strong> is for you. Join us and our speakers at "How to de-risk your web &amp; digital projects for ultimate success" on Thurs 21st Sept 2023.</p> <div class="gn-speakers gn-reveal"> <h3 class="gn-speakers__title">Speakers</h3> <div class="gn-speakers__grid"> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Janette Fiander</span> <span class="gn-speaker__role">Senior Manager Client Experience and Marketing · HSBC Innovation Banking</span> <a href="https://www.linkedin.com/in/janettefianderccxp/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Richard Adams</span> <span class="gn-speaker__role">Head of Digital Architecture · London North Eastern Railway (LNER) and Consultant Architect · Great British Railways Transition Team (GBRTT)</span> <a href="https://www.linkedin.com/in/dickyadams/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> <div class="gn-speaker"> <div class="gn-speaker__info"> <span class="gn-speaker__name">Thomas Molenaar</span> <span class="gn-speaker__role">Head of Digital Marketing · Dechra Pharmaceuticals PLC</span> <a href="https://www.linkedin.com/in/thomas-molenaar/" class="gn-speaker__link" target="_blank">LinkedIn →</a> </div> </div> </div> </div> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/dodging-the-drift-how-marketers-can-manage-successful-web-build-projects" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Dodging the Drift - How Marketers Can Manage Successful Web Build Projects</span> <span class="gn-related__excerpt">Agency leaders share the blockers, planning priorities, and external support strategies that keep web build projects on time and on budget.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/first-time-tv-advertising-success-stories-and-proven-strategies-for-brands" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">First-Time TV Advertising: Success Stories and Proven Strategies for Brands</span> <span class="gn-related__excerpt">Agency experts unpack ROI potential, common pitfalls, and budget tips for launching a brand&#39;s first TV campaign with measurable results.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/mutual-success-getting-the-best-from-your-agency-relationships" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Mutual Success: Getting the best from your Agency Relationships</span> <span class="gn-related__excerpt">Senior marketing leaders share frameworks for agency selection, performance benchmarking, and building partnerships that deliver at every st</span> </a> </li> <li class="gn-related__item"> <a href="/articles/upping-the-investment---how-to-get-buy-in-for-marketing-agency-support-from-your-c-suite-0n9gn" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Upping the Investment - How to Get Buy-in for Marketing Agency Support from your C-suite</span> <span class="gn-related__excerpt">Tie agency proposals to business goals and win C-suite approval faster. 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