<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc95bd13b9a306d856b6_finding-20the-20right-20agency-20partner.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Event · Expression</span> <h1 class="gn-title">Finding the Right Agency Partners for your Business</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>26 March 2024</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-event-meta gn-reveal"><div class="gn-event-meta__block"> <span class="gn-event-meta__label">When</span> <span class="gn-event-meta__value gn-date">Tue, 26 Mar 2024 · 09:00</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Where</span> <span class="gn-event-meta__value">Online</span> </div><div class="gn-event-meta__block"> <span class="gn-event-meta__label">Status</span> <span class="gn-event-status gn-event-status--recording">Past · Recording</span> </div></div> <div class="gn-body"> <p class="gn-lede gn-reveal">With the agency marketplace more <strong>crowded and competitive</strong> than ever, the process of finding a new agency partner can be overwhelming.</p> <p class="gn-reveal">In this deep dive for marketing teams <strong>looking to navigate the search and appointment process</strong>, our Brand Partnerships team alongside a panel of in-house leaders start at the beginning to share best practise advice on the full agency search process, <strong>from identifying a requirement</strong> to writing the brief, <strong>all the way through to the final appointment</strong> and contracts being signed.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">On the agenda</div> <h4>This will be a step-by-step journey through the search process:</h4> <ul> <li><strong>Defining your requirements and assessing your needs.</strong> Clarifying your challenge or reviewing your existing agency roster.</li> <li><strong>Building the brief.</strong> How to write a briefing document that keeps your search process on track, what to include, and what to avoid.</li> <li><strong>Getting the go-ahead.</strong> Navigating the internal approval process and signing off on your search.</li> <li><strong>Search &amp; selection.</strong> Best-practise advice for going to market with your brief, navigating the agency market, and key tactics to get the right agencies to the proposal/pitch.</li> <li><strong>Mutual Success.</strong> Making your final decision, giving great feedback, signing contracts and consistent performance evaluation.</li> </ul> </aside> <p class="gn-reveal"><em>PLEASE NOTE: This is a closed session for </em><strong><em>in-house marketing leaders </em></strong><em>only. If you would like to join but haven't received an invitation from the The GO Network team, please register your interest with the form and you will be added to the waitlist.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/investing-in-talent-finding-the-right-talent-and-engagement-strategy-for-you" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Finding the right talent attraction and engagement strategy for your business</span> <span class="gn-related__excerpt">Build a talent strategy that works for your agency. This workshop covers employer branding, recruitment, and retention in one framework.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-seo-the-right-way-for-you" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in SEO - finding the right strategy for you</span> <span class="gn-related__excerpt">Agency experts unpack when to scale SEO spend, frame resources effectively, and choose between in-house support or outsourced specialists.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/every-pitch-counts---driving-more-qualified-new-business-opportunities-for-your-agency" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Every Pitch Counts - Driving More Qualified New Business Opportunities for your Agency</span> <span class="gn-related__excerpt">From lead scoring to final proposals, The GO Network shares what agencies consistently get wrong across every pitch stage, and how to fix it</span> </a> </li> <li class="gn-related__item"> <a href="/articles/investing-in-content-finding-the-right-strategy-for-you" class="gn-related__link"> <span class="gn-related__category">Expression</span> <span class="gn-related__title">Investing in Content: Finding the Right Strategy for You</span> <span class="gn-related__excerpt">Quarterly SWOT analysis, monthly measurement, and smart budget allocation: here&#39;s how agency leaders build a content strategy that compounds</span> </a> </li> </ul> </aside>