From understanding and adapting your tone of voice for different prospects to putting aces in places with your content and channels, in this virtual workshop for in-house branding and marketing leaders, our experts are here to share how to build a branding and content marketing strategy that speaks to a wide range of target audiences without diluting your core brand.

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On the agenda:

• Testing your brand – The common challenges with reaching numerous audiences within a single brand identity, and what this might mean for your own strategy.

• When, how, and where to engage audiences – Understanding your audiences through research, adapting your brand voice, and laying the groundwork for a diverse content strategy.

• Implementation – The key considerations before investing in your own strategy, benchmarking what ‘good’ looks like for your strategy, and final advice from our experts.

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Our Speakers:

• Hadley Hodgson, SEO Technical Strategiest, Summit Media

• Neil Taylor, Chief of Brand, Definition

• Dani Montgomery, Senior Account Director, Inkling Culture

• Alistair Schoonmaker, Managing Director, Ultra Brand Studio

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Got a specific challenge? This industry workshop will allow you to ask key questions that shape the conversation – register below to reserve your place.