<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a02fdc7bae13d5cfa97536e_agency-moves-april-2026-banner-69fb1b59ee052054437341.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Intelligence</span> <h1 class="gn-title">April 2026: Agency Moves &amp; Public Sector RFPs</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>6 May 2026</span> <span class="pip"></span> <span>9 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">This month's edition of Agency Moves covers the confirmed agency appointments, pitch wins, and RFP activity across the UK throughout April 2026.</p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Henkel Expands WPP Partnership with Global Creative and Production Mandate</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG / Personal Care and Household</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Global Creative and Production</span> <span class="gn-list-item__pill"><strong>Published:</strong> 29 Apr 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Henkel, the German FMCG group behind Persil, Schwarzkopf and Syoss, awarded its consolidated global creative and production account to WPP, beating incumbent Omnicom following a 12-month competitive review.</p> <p class="gn-reveal">The win extends an existing media relationship into integrated end-to-end creative through marketing technology, designed to accelerate growth across Henkel's brand portfolio worldwide.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a02fdc8bae13d5cfa97538a_6a02f804605cce120cc92374_germany-henkel-ag-co-kgaa-duesseldorf-logo-en-com-69fa4b9e9b991320367643.webp" alt="Henkel logo"></div> <figcaption>Henkel awarded its consolidated global creative and production account to WPP following a 12-month competitive review.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Omnicom Wins IBM's $190m Global Media Account Across Three Regions</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Technology / Enterprise Software</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Global Media Planning and Buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> 10 Apr 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign / More About Advertising</span> </div> <p class="gn-reveal">IBM awarded its $190 million global media business to Omnicom following a competitive pitch involving Publicis and Dentsu, with incumbent WPP Media opting not to defend. Omnicom will handle media across the Americas, EMEA and APAC, with Initiative leveraging an existing EMEA presence on the account. The win extends Omnicom's strong post-merger run that has included Dyson, On and Delta Airlines in recent months.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a02fdc8bae13d5cfa9753ac_6a02f805bae13d5cfa95fb6f_adobestock-1496894737-editorial-use-only-scaled-69fa4b9ebee6b877588722.jpeg" alt="IBM headquarters"></div> <figcaption>Omnicom wins IBM's $190 million global media account across the Americas, EMEA and APAC.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Netflix Awards $190m EMEA Media Account to Dentsu Across 22 Markets</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Streaming / Entertainment</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> EMEA Media Planning and Buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> 22 Apr 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Netflix appointed Dentsu as its EMEA media agency of record across 22 markets following a competitive pitch involving WPP and Omnicom. Dentsu was already running Netflix's UK media through iProspect since 2023; the expanded mandate consolidates planning and buying across Europe, the Middle East and Africa under a Carat-led network team.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a02fdc9bae13d5cfa9753bf_6a02f805de14067ac73d2706_netflix-69fa4b9f3ad79083464043.jpeg" alt="Netflix branding"></div> <figcaption>Netflix appointed Dentsu as its EMEA media agency of record across 22 markets.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Aviva Selects OMD UK as New £95m Media Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Financial Services / Insurance</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> UK Media Planning and Buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> 23 Apr 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Aviva appointed OMD UK as its lead media agency on a £95 million account following a competitive review. OMD will handle planning and buying across the insurer's UK marketing activity, including consumer and protection lines, as Aviva continues its multi-year brand investment programme.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a02fdc9bae13d5cfa9753ca_6a02f8060d1896c915e1d7dd_aviva-medres-69fa4b9f77b66282808787.png" alt="Aviva logo"></div> <figcaption>Aviva appointed OMD UK as its lead media agency on a £95 million account.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Publicis Wins Microsoft Global Media Account Without Pitch as Partnership Expands</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Technology / Enterprise Software</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Global Media</span> <span class="gn-list-item__pill"><strong>Published:</strong> 8 Apr 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Microsoft awarded its global media account to Publicis Groupe as part of an expanded existing partnership, with no pitch process required. The win consolidates Publicis's role across Microsoft's global marketing technology and media operations, deepening the agency's strategic relationship with one of its largest clients.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a02fdc8bae13d5cfa97539f_6a02f8060475b217bf4a2510_microsoft-headquarters-fdi-69fa4b9ec301f043842199.avif" alt="Microsoft headquarters"></div> <figcaption>Microsoft awarded its global media account to Publicis Groupe as part of an expanded existing partnership.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Jaguar Land Rover Confirms WPP Selection After Period of Exclusivity Completed</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Automotive / Luxury and Premium</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Lead Creative and Marketing</span> <span class="gn-list-item__pill"><strong>Published:</strong> 29 Apr 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Jaguar Land Rover formally confirmed WPP as its lead agency partner following the completion of a period of exclusivity after the holding company's earlier selection. The decision finalises the global creative and marketing relationship and clears the path for WPP's full activation across Jaguar and Land Rover brands worldwide.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a02fdc8bae13d5cfa975390_6a02f807605cce120cc924c8_684-69fa4b9ec4d2f000999048.webp" alt="Jaguar Land Rover"></div> <figcaption>Jaguar Land Rover formally confirmed WPP as its lead agency partner following the completion of a period of exclusivity.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Hitachi Picks BBH for Global Brand Campaign on 'Inspire the Next' Platform</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Technology / Industrial and Infrastructure</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Global Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> 24 Apr 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> LBBOnline / MarketingReport</span> </div> <p class="gn-reveal">Hitachi appointed Bartle Bogle Hegarty (BBH) as global creative agency for its 'Inspire the Next' brand campaign following a competitive pitch. The new platform marks a critical shift in how the 110-year-old brand communicates its value, building on Hitachi's role at the heart of society's infrastructure and enhancing awareness of its scale across IT, operational technology, products and physical AI. The first work launches later in 2026.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a02fdc8bae13d5cfa9753bb_6a02f807b727b6e0fd0d13d0_hitachi-itn-69fa4b9f3ee68742516517.jpeg" alt="Hitachi Inspire the Next campaign"></div> <figcaption>Hitachi appointed BBH as global creative agency for its 'Inspire the Next' brand campaign.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Volkswagen Names Jung von Matt SPREE Lead Global Social Media Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Automotive / Volume Brand</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Global Social Media</span> <span class="gn-list-item__pill"><strong>Published:</strong> 7 Apr 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign / Decision Marketing</span> </div> <p class="gn-reveal">Volkswagen appointed Berlin-based Jung von Matt SPREE as its global social media lead agency, taking responsibility for digital strategy, management of Volkswagen's global headquarters social channels, community building, social campaigning, and content production across Instagram, TikTok, YouTube, LinkedIn, Threads and Facebook. The brief is designed to position Volkswagen as an emotionally-driven and desirable volume brand with consistent global presence.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a02fdc8bae13d5cfa9753b2_6a02f808feeacc24587159f8_volkswagen-69fa4b9f3bb6d877063428.jpeg" alt="Volkswagen branding"></div> <figcaption>Volkswagen appointed Jung von Matt SPREE as its global social media lead agency.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">McDonald's UK and Ireland Names TMW Customer Engagement Agency of Record</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> QSR / Fast Food</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> CRM and Customer Engagement</span> <span class="gn-list-item__pill"><strong>Published:</strong> Apr 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> LBBOnline / Decision Marketing</span> </div> <p class="gn-reveal">McDonald's UK and Ireland appointed Accenture Song-owned TMW as its customer engagement agency of record, becoming the first market in the global CRM roster to confirm a new partner following a wider review. TMW will lead strategy and creative for direct-to-customer communications, working with the wider Accenture Song network and leveraging generative AI to power loyalty and personalisation.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a02fdc8bae13d5cfa975396_6a02f8090859dad1738ffc84_1773748591400-69fa4b9eef5d6155587157.jpeg" alt="McDonald's branding"></div> <figcaption>McDonald's UK and Ireland appointed TMW as its customer engagement agency of record.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Malaysia Airlines Appoints Kingdom Digital as Creative Automation Agency Across 20 Markets</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Aviation / Flag Carrier</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative Automation and Multilingual Production</span> <span class="gn-list-item__pill"><strong>Published:</strong> 15 Apr 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign Asia / Marketing-Interactive</span> </div> <p class="gn-reveal">Malaysia Airlines appointed Kingdom Digital as its creative automation agency following a retainer pitch. The 12-month brief covers multilingual creative production and adaptation across 20 markets including the UK, with Kingdom Digital deploying its Digital Creative Automation technology to compress production turnaround times. The appointment builds on a project-based relationship that began in July 2024 and reinforces Kingdom Digital's leadership across the Hakuhodo network.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a02fdc9bae13d5cfa9753c2_6a02f809761819d8e3a99244_mas-kingdom-digital-2026-final-1-scaled-69fa4b9f6c650188467928.jpeg" alt="Malaysia Airlines and Kingdom Digital"></div> <figcaption>Malaysia Airlines appointed Kingdom Digital as its creative automation agency across 20 markets.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Vax Hands £26m UK Media Account to the7stars in Seven-Way Pitch</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Consumer Electronics / Floorcare</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> UK Media Planning and Buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> 15 Apr 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Decision Marketing</span> </div> <p class="gn-reveal">Vax appointed independent media agency the7stars to lead its UK media planning and buying across its floorcare portfolio of vacuum, carpet and steam cleaners. The seven-way pitch ran in-house and saw the7stars beat incumbent McCann Birmingham and five other agencies. The7stars takes over the £26 million account at the end of May.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a02fdc8bae13d5cfa9753a2_6a02f80ae2114103bcd66391_mixcollage-14-apr-2026-02-23-pm-720-69fa4b9f01c18195485813.jpeg" alt="Vax and the7stars"></div> <figcaption>Vax appointed the7stars to lead its £26 million UK media account following a seven-way pitch.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Trading Platform IG Picks Medialab for UK Media Planning and Buying</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Financial Services / Online Trading</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> UK Media Planning and Buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> 29 Apr 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Mediashotz / Campaign</span> </div> <p class="gn-reveal">IG, the global investing and trading platform, awarded its UK media planning and buying account to independent agency Medialab following a competitive review. The appointment supports IG's brand evolution and aims to grow awareness and consideration among a wider pool of UK investors beyond traditional active traders. The mandate sits alongside IG's recent creative work to reposition the brand for a broader audience.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a02fdc8bae13d5cfa9753af_6a02f80ade14067ac73d27d9_mixcollage-24-feb-2026-10-47-am-5183-69fa4b9f15d9d575656604.jpeg" alt="IG and Medialab"></div> <figcaption>IG awarded its UK media planning and buying account to independent agency Medialab.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Staysure Awards UK Media Account to Goodstuff</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Financial Services / Travel Insurance</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> UK Media Planning and Buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> 9 Apr 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Travel insurance specialist Staysure appointed independent media agency Goodstuff to lead UK media planning and buying on its account, reported to be worth approximately $34 million (£25.4 million) in billings. The win continues Goodstuff's strong run across the UK media independent sector and positions Staysure to scale acquisition and brand activity into 2027.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a02fdc8bae13d5cfa9753a6_6a02f80bfb3c012ce235ec10_staysureedited-69fa4b9f04ee5665026721.jpeg" alt="Staysure and Goodstuff"></div> <figcaption>Staysure appointed Goodstuff to lead UK media planning and buying on its account.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Diet Coke Hands UK and EMEA Creative Account to Ogilvy</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Drinks / Soft Drinks</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative (UK and EMEA)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 23 Apr 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Coca-Cola appointed Ogilvy, working through WPP's dedicated Coca-Cola shop Open X, to handle Diet Coke's creative account across the UK and EMEA following a competitive pitch involving Mother and Havas' Uncommon Creative Studio. The brief carries a heavy emphasis on social and influencer-led work.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a02fdc8bae13d5cfa97539c_6a02f80bde14067ac73d282a_018b10f7c67cceb838e1946dd90effba-69fa4b9f493ce082837869.jpeg" alt="Diet Coke and Ogilvy"></div> <figcaption>Coca-Cola appointed Ogilvy to handle Diet Coke's creative account across the UK and EMEA.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Nomad Foods Picks The Romans for Birds Eye, Goodfella's and Aunt Bessie's Comms Brief</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG / Frozen Food</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Consumer and Corporate PR / Influencer</span> <span class="gn-list-item__pill"><strong>Published:</strong> Apr 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> PR Week</span> </div> <p class="gn-reveal">Nomad Foods appointed The Romans to lead consumer and corporate communications across its frozen brand portfolio including Birds Eye, Goodfella's and Aunt Bessie's. The brief covers earned media, cultural connection and thought leadership designed to drive purchase intent across the frozen category.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a02fdc8bae13d5cfa9753a9_6a02f80bfeeacc2458715d3a_nomad-foods-69fa4b9f3dddd331769663.jpeg" alt="Nomad Foods brands"></div> <figcaption>Nomad Foods appointed The Romans to lead communications across Birds Eye, Goodfella's and Aunt Bessie's.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Dove Awards Seven-Figure Influencer Brief to PrettyGreen After Four-Way Pitch</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Personal Care / Beauty</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Influencer and Social Marketing</span> <span class="gn-list-item__pill"><strong>Published:</strong> 17 Apr 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> PR Week / Campaign</span> </div> <p class="gn-reveal">Unilever-owned Dove appointed creative comms agency PrettyGreen to a seven-figure micro-influencer marketing brief following a four-way pitch. PrettyGreen will manage micro-influencer campaigns and TikTok Shop activity across Dove brands, working with Unilever's in-house teams to drive engagement, brand growth and online sales.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a02fdc8bae13d5cfa97538d_6a02f80ca8b0f58b77f52b8f_dove-gettyimages-69fa4b9f4ac0b696316999.jpeg" alt="Dove brand imagery"></div> <figcaption>Dove appointed PrettyGreen to a seven-figure micro-influencer marketing brief following a four-way pitch.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Coca-Cola UK Picks Whalar for Cole Palmer Brand Ambassador Launch</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Drinks / Soft Drinks</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Influencer and Creator Marketing</span> <span class="gn-list-item__pill"><strong>Published:</strong> Apr 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Coca-Cola UK appointed creator agency Whalar to develop and activate work launching footballer Cole Palmer as the brand's UK ambassador. The campaign anchors Coca-Cola's social and influencer strategy as the brand seeks to extend cultural relevance with younger UK audiences.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a02fdc8bae13d5cfa9753b5_6a02f80cde14067ac73d2883_coca-cola-taps-chelseas-cole-palmer-as-global-brand-ambassador-ahead-of-2026-wor.jpeg" alt="Coca-Cola Cole Palmer ambassador campaign"></div> <figcaption>Coca-Cola UK appointed Whalar to develop and activate work launching Cole Palmer as the brand's UK ambassador.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Clipper Teas Picks Who Wot Why for New Global Brand Platform</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG / Tea and Hot Beverages</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Global Brand Platform and Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> 21 Apr 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Roastbrief / Marketing Communication News</span> </div> <p class="gn-reveal">The world's biggest Fairtrade tea brand Clipper Teas appointed Who Wot Why to develop a new global brand platform designed to take the brand from a conscious-consumer choice to a mainstream favourite. The appointment lands as part of a broader £1.5 million investment extending Clipper's UK campaign activity since its 2024 launch, with Who Wot Why bringing FMCG specialism in cultural relevance and modern consumer fluency.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a02fdc8bae13d5cfa975399_6a02f80da380bc26ebe50009_mixcollage-21-apr-2026-12-13-pm-3316-69fa4b9f4ecf1805431219.jpeg" alt="Clipper Teas and Who Wot Why"></div> <figcaption>Clipper Teas appointed Who Wot Why to develop a new global brand platform.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Plant-Based Brand Rude Health Picks Ark Agency for Strategy and Creative</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG / Plant-Based Food and Drink</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Strategy and Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> 30 Apr 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> More About Advertising / Decision Marketing</span> </div> <p class="gn-reveal">Health food and drink brand Rude Health appointed Ark Agency as its lead strategic and creative partner in the UK following a competitive pitch against four other shortlisted agencies. Ark has been briefed to establish a new strategic 'north star' for the brand, develop a fresh communications platform, and deliver Rude Health's 2026 advertising campaign, with initial activity launching in the first half of the year.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a02fdc9bae13d5cfa9753ce_6a02f80d0859dad1738ffedd_rude-health-aajxfzd-69fa4b9f790de462576482.png" alt="Rude Health brand"></div> <figcaption>Rude Health appointed Ark Agency as its lead strategic and creative partner following a competitive pitch against four other shortlisted agencies.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Streetwear Brand A Bathing Ape Names Exposure as London and Paris Comms Lead</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Fashion / Streetwear</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Consumer PR, Influencer and Events</span> <span class="gn-list-item__pill"><strong>Published:</strong> Apr 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> PR Week</span> </div> <p class="gn-reveal">Japanese streetwear label A Bathing Ape (BAPE) appointed independent creative communications agency Exposure as its consumer communications partner across London and Paris. Exposure will lead press, influencer and event strategy designed to amplify cultural relevance and drive community engagement around BAPE's London and Paris store presence.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a02fdc8bae13d5cfa975393_6a02f80e061cb00eac5b01cc_img-1571-69fa4b9eab691188588291.webp" alt="A Bathing Ape BAPE branding"></div> <figcaption>A Bathing Ape appointed Exposure as its consumer communications partner across London and Paris.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Tayto Group's Mr Porky Picks Bray Leino as Lead Creative and Media Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG / Snacks</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative and Media</span> <span class="gn-list-item__pill"><strong>Published:</strong> 16 Apr 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Decision Marketing / Campaign</span> </div> <p class="gn-reveal">Pork scratchings brand Mr Porky, owned by Tayto Group, appointed Bray Leino as its lead creative and media agency following a two-way competitive pitch. Bray Leino had previously worked with the brand in 2021 on the 'There's No Matching a Scratching' campaign and returns to the account for both strategy and execution.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a02fdc9bae13d5cfa9753da_6a02f80f87cfcc36ea2d3dfa_120241157-mrporky1-69fa4b9ef15f5807491388.jpeg" alt="Mr Porky brand"></div> <figcaption>Mr Porky appointed Bray Leino as its lead creative and media agency following a two-way competitive pitch.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Cadbury Ice Cream Appoints Splendid Communications as Social Content Agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> FMCG / Ice Cream</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Social Media and Content</span> <span class="gn-list-item__pill"><strong>Published:</strong> 30 Apr 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> PR Week / Marketing Communication News</span> </div> <p class="gn-reveal">Cadbury Ice Cream appointed Splendid Communications on a retained basis to lead day-to-day social strategy and always-on content across Instagram and TikTok. The brief focuses on cultural relevance and community engagement, keeping the brand part of everyday social moments rather than seasonal peaks.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a02fdc9bae13d5cfa9753de_6a02f80f2529fbd47a712d07_cadbury-ice-cream-156516-1-69fa4b9ef406b684732644.jpeg" alt="Cadbury Ice Cream"></div> <figcaption>Cadbury Ice Cream appointed Splendid Communications on a retained basis to lead social strategy across Instagram and TikTok.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Cuisinart Switches UK PR Account to Zeno Group</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Consumer Electronics / Kitchen Appliances</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Consumer PR and Comms</span> <span class="gn-list-item__pill"><strong>Published:</strong> Apr 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> PR Week</span> </div> <p class="gn-reveal">Kitchen appliance brand Cuisinart switched its UK communications agency, appointing Zeno Group as Agency of Record to build awareness and cultural relevance for the brand. The win supports Cuisinart's UK product expansion across electric cooking and dessert categories, including new launches in outdoor grilling and ice cream making heading into the summer.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a02fdc9bae13d5cfa9753d2_6a02f810dbf1838395cf1957_smallkitchenappliances-dfp-14bcny-toa-70-ss-4n1-cropped-69fa4b9f064ca164091632.jpeg" alt="Cuisinart kitchen appliances"></div> <figcaption>Cuisinart appointed Zeno Group as Agency of Record to build awareness and cultural relevance for the brand.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <h3 class="gn-list-item__title">Freemans Appoints Meanwhile as Lead Creative Agency in Brand-Building Pivot</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Retail / Digital Department Store</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Lead Creative and Brand</span> <span class="gn-list-item__pill"><strong>Published:</strong> 21 Apr 2026</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign / Brand IQ</span> </div> <p class="gn-reveal">Digital-first department store Freemans appointed independent creative agency Meanwhile as its lead creative partner, briefed to redefine the retailer's brand identity for younger consumers as it continues its catalogue-to-digital transformation. The appointment lands as part of a broader category shift back toward brand-building investment, with retailers recognising that performance marketing alone cannot sustain growth and requires stronger meaning, clearer identity, and sharper emotional relevance.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/6a02fdc9bae13d5cfa9753d6_6a02f81048e6c3e315e0c526_mixcollage-20-apr-2026-11-52-am-3185-69fa4cd9cdc66801446712.jpeg" alt="Freemans and Meanwhile agency"></div> <figcaption>Freemans appointed Meanwhile as its lead creative partner, briefed to redefine the retailer's brand identity for younger consumers.</figcaption> </figure> </div> <p class="gn-reveal"><em>Check back next month for the latest UK agency appointments and Public Sector RFP opportunities.</em></p> </div></div>