<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dbc6ad35c141cb2e69f2_dark-geen-banner-1-68ac830954e44990555812.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Growth</span> <h1 class="gn-title">Agency New Business Scoring Matrix</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>2 September 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">Why Use a Scoring Matrix?</h2> <p class="gn-lede gn-reveal">Many agencies fall into the trap of chasing every inbound opportunity or speculative brand, even when the chances of success are low or the cost of pursuit is high.</p> <p class="gn-reveal">This tool helps you qualify opportunities against consistent criteria, so your effort is directed to the most viable and valuable leads.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Use this matrix to:</h4> <ul> <li><strong>Evaluate live inbound or The GO Network introductions.</strong></li> <li><strong>Objectively compare opportunities in your pipeline.</strong></li> <li><strong>Create a shared decision-making model across senior teams.</strong></li> <li><strong>Save time, energy, and resources</strong> by aligning effort to likelihood.</li> </ul> </aside> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">What's Inside the Download</h2> <ul class="gn-reveal"> <li>A complete <strong>scoring matrix</strong> with 15 weighted criteria</li> <li>An editable format you can adapt to your agency's goals</li> <li>Guidance on how to interpret your total score</li> <li>A design built for quick use before entering a pitch or showcase process</li> </ul> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">Who it's for</h2> <p class="gn-reveal">Founders, New Business Leads, and Client Services Directors managing pipeline strategy.</p> <p class="gn-reveal">Not all opportunities are created equal.</p> <p class="gn-reveal">The New Business Scoring Matrix gives your agency a clear, objective framework to qualify leads, avoid wasted effort, and focus on opportunities where you can win and grow.</p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/how-to-evaluate-your-marketing-agency-partners" class="gn-related__link"> <span class="gn-related__category">Growth</span> <span class="gn-related__title">How to Evaluate Your Marketing Agency Partners</span> <span class="gn-related__excerpt">Use a SWOT analysis, step-by-step scoring, and a free checklist to measure agency performance and get more from every brand-agency partnersh</span> </a> </li> <li class="gn-related__item"> <a href="/articles/how-to-maximise-profit-from-your-existing-client-portfolio" class="gn-related__link"> <span class="gn-related__category">Growth</span> <span class="gn-related__title">How To Maximise Profit from Your Existing Client Portfolio</span> <span class="gn-related__excerpt">Your current clients are your fastest growth lever. Use half your new-business budget on upselling strategies that boost agency revenue with</span> </a> </li> <li class="gn-related__item"> <a href="/articles/scroll-stoppers-linkedin-hooks-that-actually-work" class="gn-related__link"> <span class="gn-related__category">Growth</span> <span class="gn-related__title">Scroll-Stoppers: LinkedIn Hooks That Actually Work</span> <span class="gn-related__excerpt">Stop losing attention in the feed. Get 50+ plug-and-play LinkedIn hook examples built for agency founders and creatives who want faster, sha</span> </a> </li> <li class="gn-related__item"> <a href="/articles/personal-branding-for-business-6-steps-to-success-with-linkedin-brand-building" class="gn-related__link"> <span class="gn-related__category">Growth</span> <span class="gn-related__title">Personal brands for business: 6 steps to success with LinkedIn branding</span> <span class="gn-related__excerpt">Cognism&#39;s Greig Robertson breaks down how to align employee and company goals on LinkedIn, turning personal brand content into high-intent l</span> </a> </li> </ul> </aside>