<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa710e994818f4e1e77348_dark-geen-banner-1-68ac830954e44990555812.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Growth</span> <h1 class="gn-title">Agency New Business Scoring Matrix</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>2 September 2025</span> <span class="pip"></span> <span>1 min read</span> </div> </div> </div> <div class="gn-body"> <h2 class="gn-reveal">Why Use a Scoring Matrix?</h2> <p class="gn-lede gn-reveal">Many agencies fall into the trap of chasing every inbound opportunity or speculative brand, even when the chances of success are low or the cost of pursuit is high.</p> <p class="gn-reveal">This tool helps you qualify opportunities against consistent criteria, so your effort is directed to the most viable and valuable leads.</p> <aside class="gn-callout gn-reveal"> <div class="gn-callout__label">What this means for you</div> <h4>Use this matrix to:</h4> <ul> <li><strong>Evaluate live inbound or The GO Network introductions.</strong></li> <li><strong>Objectively compare opportunities in your pipeline.</strong></li> <li><strong>Create a shared decision-making model across senior teams.</strong></li> <li><strong>Save time, energy, and resources</strong> by aligning effort to likelihood.</li> </ul> </aside> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">What's Inside the Download</h2> <ul class="gn-reveal"> <li>A complete <strong>scoring matrix</strong> with 15 weighted criteria</li> <li>An editable format you can adapt to your agency's goals</li> <li>Guidance on how to interpret your total score</li> <li>A design built for quick use before entering a pitch or showcase process</li> </ul> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <h2 class="gn-reveal">Who it's for</h2> <p class="gn-reveal">Founders, New Business Leads, and Client Services Directors managing pipeline strategy.</p> <p class="gn-reveal">Not all opportunities are created equal.</p> <p class="gn-reveal">The New Business Scoring Matrix gives your agency a clear, objective framework to qualify leads, avoid wasted effort, and focus on opportunities where you can win and grow.</p> </div></div>