<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa7032ab5011b4fe1a7ad3_agency-moves-28th-july-to-3rd-aug-68ac93cc0d92b906981668.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Intelligence</span> <h1 class="gn-title">28th July to 3rd Aug 2025 - Agency Moves &amp; Public Sector RFPs</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>4 August 2025</span> <span class="pip"></span> <span>3 min read</span> </div> </div> </div> <div class="gn-body"> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#01</span> <h3 class="gn-list-item__title">Red Letter Days and Buyagift appoint Croud for performance and social</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Retail / Gift Experiences</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Performance Marketing &amp; Social Media</span> <span class="gn-list-item__pill"><strong>Published:</strong> 30 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Moonpig's gift experience brands Red Letter Days and Buyagift have appointed Croud to manage performance and social media strategy and buying in the UK. The brands previously handled this activity in-house. Croud won the brief following a multi-stage competitive pitch run by Moonpig.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb43a0ddeb0aececf9628_69fcb4340ddeb0aececf9273_1754046228284-68924bcc7181e043795933.jpeg" alt="Red Letter Days and Buyagift appoint Croud"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#02</span> <h3 class="gn-list-item__title">Marks &amp; Spencer reappoints Mindshare for media planning and buying</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Retail</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media (UK &amp; International)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 1 August 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Marks &amp; Spencer has renewed its long-standing partnership with Mindshare for media planning and buying. The WPP agency retained the account following a closed review run by The Aperto Partnership.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb43a0ddeb0aececf961f_69fcb4346575a95fa966fca6_mixcollage-01-aug-2025-09-46-am-999-68924bcc69b44536831990.jpeg" alt="Marks &amp; Spencer reappoints Mindshare"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#03</span> <h3 class="gn-list-item__title">PayPal consolidates global media and creative accounts with Publicis</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Financial Services (Fintech)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Integrated (Media &amp; Creative)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 30 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Marketing Beat</span> </div> <p class="gn-reveal">PayPal has appointed Publicis to manage both global media and creative advertising, consolidating its agency relationships under a single holding group. The decision followed a review triggered by WPP's GroupM resigning the media account in April.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb43a0ddeb0aececf962b_69fcb4350ddeb0aececf92e1_shutterstock-2536544709-68924bcc79b55230314351.jpeg" alt="PayPal consolidates global media and creative accounts with Publicis"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#04</span> <h3 class="gn-list-item__title">Morrisons drops WPP from media account in favour of direct rival</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Grocery (Supermarket Retail)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> 1 August 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Marketing Beat</span> </div> <p class="gn-reveal">UK supermarket Morrisons has appointed Publicis-owned Zenith as its new media agency, ending a 30-year relationship with WPP's Wavemaker. The £60m account was awarded following a competitive review against Dentsu's iProspect and incumbent Wavemaker.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb43a0ddeb0aececf963a_69fcb435ddaf2ab198e3a682_shutterstock-2262536477-68924bccb0bcb908186092.jpeg" alt="Morrisons appoints Zenith as new media agency"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#05</span> <h3 class="gn-list-item__title">Dentsu secures major pan-European BMW Group media account</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Automotive</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> 30 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Marketing Beat</span> </div> <p class="gn-reveal">BMW Group has retained Dentsu (via iProspect) as its media agency across 23 European markets, including the UK. The expanded networked media partnership includes full-funnel media planning, buying and data consultancy for BMW, MINI and Motorrad.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb43a0ddeb0aececf963d_69fcb43623aebc21b77c8850_shutterstock-592671830-68924bcc9040a421796810.jpeg" alt="Dentsu secures pan-European BMW Group media account"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#06</span> <h3 class="gn-list-item__title">Menabrea appoints Ark Agency to UK creative account</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Alcohol (Beer / Lager)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> 2 August 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Italian beer brand Menabrea has appointed Ark Agency to handle its UK creative account without a pitch. The brand had previously worked with BMB, but the relationship had shifted to project-based before Ark's appointment. C&amp;C Group, which owns Menabrea, tasked Ark with developing the brand's next stage of UK growth and carving out a more distinct presence in the premium lager category. Ark already handles the Magners account within the group.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb43a0ddeb0aececf9648_69fcb437c9bd61c55a033fa7_screenshot-2025-07-28-at-18-39-51-68924bcd469ed263735425.png" alt="Menabrea appoints Ark Agency to UK creative account"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#07</span> <h3 class="gn-list-item__title">Stagecoach appoints McCann Birmingham as lead PR agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Transport (Bus &amp; Coach Operator)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Public Relations (Consumer PR)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 31 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Marketing Beat</span> </div> <p class="gn-reveal">Stagecoach has appointed McCann Birmingham as its lead PR agency following a four-way pitch. The three-year brief will focus on national reputation-building, creative earned media, and press office support linked to the operator's "We've got you" brand platform.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb43a0ddeb0aececf962e_69fcb438ddaf2ab198e3a9e1_mccann-stagecoach-win-68924bccb3790405539994.jpeg" alt="Stagecoach appoints McCann Birmingham as lead PR agency"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#08</span> <h3 class="gn-list-item__title">Specsavers appoints retained corporate comms agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Retail/Healthcare (Optical)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Public Relations (Corporate Communications)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 1 August 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span> </div> <p class="gn-reveal">Specsavers has appointed Firstlight as its retained UK corporate comms agency. The London-based agency had previously supported the brand on a project basis and will now oversee B2B and reputation activity.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb43a0ddeb0aececf9632_69fcb4380ce6d9c4f6018f64_specsavers-6-68924bcccfdd5392093854.jpeg" alt="Specsavers appoints Firstlight as retained corporate comms agency"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#09</span> <h3 class="gn-list-item__title">Mermaid Gin appoints consumer PR agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Alcohol (Spirits)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Public Relations (Consumer PR)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 30 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek</span> </div> <p class="gn-reveal">Premium spirits brand Mermaid Gin has appointed Earnies as its consumer PR agency following a three-way pitch. The brief includes media relations and creative campaigns tied to the brand's 10th anniversary and upcoming launches.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb43a0ddeb0aececf9645_69fcb4390ce6d9c4f6018ff1_earnies-68924bcd906f1471001353.png" alt="Mermaid Gin appoints Earnies as consumer PR agency"></div> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#10</span> <h3 class="gn-list-item__title">Labour Relations Agency (Northern Ireland) issues communications RFP</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Public Sector (Employment Services)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Public Affairs / Integrated Communications</span> <span class="gn-list-item__pill"><strong>Published:</strong> 28 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Find a Tender</span> </div> <p class="gn-reveal">Northern Ireland's Labour Relations Agency (LRA) has issued a communications tender for the period 2025–29. The agency seeks an integrated communications partner to support delivery of its strategy, focusing on raising awareness among younger audiences of its dispute resolution and employment rights services. Estimated contract value: £300,000.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb43a0ddeb0aececf9622_69fcb4393577f227cab4f273_labour-relations-agency-68924bccb6bf1108596910.jpeg" alt="Labour Relations Agency Northern Ireland issues communications RFP"></div> </figure> </div> <p class="gn-reveal"><em>Check back next week for the latest UK agency appointments and Public Sector RFP opportunities.</em></p> </div></div>