<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa702bd27e30c4ffb95041_agency-moves-21st-to-27th-68ac90b627e15284351928.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Intelligence</span> <h1 class="gn-title">21st to 27th July 2025 - Agency Moves &amp; Public Sector RFPs</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>28 July 2025</span> <span class="pip"></span> <span>5 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">This week's edition of Weekly Agency Moves covers the confirmed agency appointments, pitch wins, and RFP activity across the UK between 21st and 27th July 2025.</p> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#01</span> <h3 class="gn-list-item__title">ATG Access appoints Hendrix Rose PR for growth push</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Physical Security Solutions (Security Equipment)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Public Relations (Corporate Comms)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 22 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Prolific North</span> </div> <p class="gn-reveal">Manchester-based consultancy <strong>Hendrix Rose PR</strong> has been appointed by <strong>ATG Access</strong>, a St Helens-based security barrier firm known as a "world-renowned leader in physical security solutions," to support a new phase of strategic growth and boost brand visibility. The PR agency will deliver a comprehensive programme of media relations, content creation, thought leadership and events to re-establish ATG Access as a go-to expert in protecting public spaces and critical infrastructure.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb571bdca850b74eb1b66_69fcb494e288db25734e04b4_zdt7wbiq044wpy7buapfztnsutmmengabbgfvgyg-68924ec44f222133549303.webp" alt="ATG Access security barriers"></div> <figcaption>ATG Access, a St Helens-based security barrier firm, has appointed Hendrix Rose PR to support its strategic growth.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#02</span> <h3 class="gn-list-item__title">Vegan Food Group enlists Big Black Door for strategic review</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Food &amp; Beverage (Plant-Based Foods)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Strategic Marketing Consultancy</span> <span class="gn-list-item__pill"><strong>Published:</strong> 22 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Prolific North</span> </div> <p class="gn-reveal">York-based <strong>Vegan Food Group (VFG)</strong> has enlisted Leeds strategic marketing consultancy <strong>Big Black Door</strong> to help chart the next chapter for two of its best-known plant-based brands, VFC and Meatless Farm. The partnership will see Big Black Door spearhead a "high-intensity strategy sprint," conducting a comprehensive strategic review of VFG's commercial and consumer landscape and facilitating workshops with the marketing team. This comes at a pivotal time as the plant-based category matures and VFG refines its strategy to drive further growth.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb571bdca850b74eb1b35_69fcb5153ee4f480426c4060_vfg-theveganfoodgroup-banner-scaled-68924ec3a7e27171566311.jpeg" alt="Vegan Food Group banner"></div> <figcaption>Vegan Food Group, owner of VFC and Meatless Farm, has enlisted Big Black Door for a strategic review.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#03</span> <h3 class="gn-list-item__title">Wasabi Sushi &amp; Bento appoints new comms agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Fast-Food Restaurants</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Communications &amp; PR (Integrated Comms)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 22 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Marketing Beat</span> </div> <p class="gn-reveal">Restaurant chain <strong>Wasabi Sushi &amp; Bento</strong> has appointed independent culture and communications agency <strong>The Fitting Room</strong> as its new lead agency for communications, culture, and campaigns. The Fitting Room's appointment follows a four-way competitive pitch and will see the agency oversee Wasabi's PR, social media, and content strategy. Wasabi's CEO Henry Birts said the agency impressed with creativity and cultural insight, as the high-street brand eyes UK-wide expansion after returning to profitability.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb571bdca850b74eb1b32_69fcb51ebdca850b74eadd82_www-visitgreenwich-org-68924ec3ba9b7661873259.jpeg" alt="Wasabi Sushi &amp; Bento"></div> <figcaption>Wasabi Sushi &amp; Bento appointed The Fitting Room following a four-way competitive pitch.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#04</span> <h3 class="gn-list-item__title">Mint Velvet hires Emerge for UK PR brief</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Fashion Retail (Womenswear)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Public Relations (Consumer Communications)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 22 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">British womenswear brand <strong>Mint Velvet</strong> has selected <strong>Emerge</strong> as its UK consumer PR agency after a three-way competitive pitch. The <strong>London-based PR agency</strong> has been appointed to handle Mint Velvet's press office and communications, focusing on main fashion editorials, trend features, and brand storytelling. The partnership will support Mint Velvet's positioning as a go-to label for effortless style and help amplify its brand presence across the UK market.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb571bdca850b74eb1b38_69fcb52a8c9541fad347f318_mint-velvet-02-pc-68924ec3b8931811842583.jpeg" alt="Mint Velvet womenswear"></div> <figcaption>Mint Velvet selected Emerge as its UK consumer PR agency after a three-way competitive pitch.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#05</span> <h3 class="gn-list-item__title">Chaiiwala café chain taps Hudson Sandler for corporate comms</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Food &amp; Beverage (Café Franchise)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Public Relations (Corporate Communications)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 22 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Fast-growing Indian street food café chain <strong>Chaiiwala</strong> has appointed <strong>Hudson Sandler</strong> as its first-ever corporate communications agency. The London-based firm will support Chaiiwala's plans for international growth by providing strategic corporate comms, helping raise the chain's profile and ensuring consistent brand messaging as it expands. The mandate includes media relations and thought leadership to position Chaiiwala as a leading global café brand.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb571bdca850b74eb1b4c_69fcb535a58c76d3e2a44a36_landlords-1-68924ec42cde6109840510.jpeg" alt="Chaiiwala café chain"></div> <figcaption>Chaiiwala has appointed Hudson Sandler as its first-ever corporate communications agency.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#06</span> <h3 class="gn-list-item__title">HexClad hires Milk &amp; Honey PR</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Consumer Goods (Cookware)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Public Relations (Consumer &amp; Corporate)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 23 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Following a competitive pitch process, <strong>HexClad</strong>, the cookware brand famously endorsed by chef Gordon Ramsay, has appointed <strong>Milk &amp; Honey PR</strong> to support its growth in the UK. Milk &amp; Honey will manage HexClad's press office, creative campaigns and executive profiling, promoting the brand's unique hybrid technology pans to both consumer and trade audiences. The win gives Milk &amp; Honey a high-profile addition to its food and lifestyle portfolio as HexClad scales up its UK presence.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb571bdca850b74eb1b42_69fcb56df22509d971f4a3be_6800c774a3bf8d9b57d4988d-hexclad-article-68924ec408969014114468.png" alt="HexClad cookware"></div> <figcaption>HexClad, the cookware brand endorsed by Gordon Ramsay, has appointed Milk &amp; Honey PR following a competitive pitch.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#07</span> <h3 class="gn-list-item__title">Weetabix reappoints Mindshare to media account</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Food &amp; Drink (Breakfast Cereal)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> 25 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Marketing Beat</span> </div> <p class="gn-reveal">Cereal brand <strong>Weetabix</strong> has <strong>reappointed Mindshare</strong> as its media planning and buying agency without a competitive pitch, extending the WPP-owned agency's remit which began in 2023. Mindshare will continue to handle media strategy, planning and buying for Weetabix's portfolio (including Alpen, Ready Brek, Oatibix and Weetos) across the UK, Europe and Middle East. Weetabix's marketing director Francesca Theokli praised Mindshare's strategic media planning that has driven strong results, expressing optimism about the partnership's next phase.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb571bdca850b74eb1b4f_69fcb56eb01408e27a4f8b03_shutterstock-1131715589-68924ec434d1f025884191.jpeg" alt="Weetabix cereal brand"></div> <figcaption>Weetabix has reappointed Mindshare as its media planning and buying agency without a competitive pitch.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#08</span> <h3 class="gn-list-item__title">Swansea Council appoints Fleet Street for tourism PR campaign</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Public Sector (Tourism Promotion)</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Public Relations (Destination Marketing)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 21 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">The <strong>City &amp; County of Swansea Council</strong> has appointed <strong>Fleet Street Communications</strong> to deliver a PR campaign aimed at raising awareness of Swansea Bay as a visitor destination. The £48k contract will see the agency provide media relations and content support to promote Swansea's tourism offerings to a wider audience. Fleet Street Communications, a specialist food &amp; drink PR agency, will leverage its expertise to help boost Swansea Bay's profile and visitor numbers as part of the 2025–26 campaign push.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb571bdca850b74eb1b29_69fcb56fc20652951fd7de04_swansea-council-68924ec3c139a342726615.webp" alt="Swansea Council tourism campaign"></div> <figcaption>Swansea Council has appointed Fleet Street Communications on a £48k contract to promote Swansea Bay as a visitor destination.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#09</span> <h3 class="gn-list-item__title">Comic Relief appoints Ogilvy Group UK for creative and strategic campaign</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Charity / Events</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative &amp; Integrated (Advertising, PR, Social, Influence, Behavioural Science)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 25 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Little Black Book</span> </div> <p class="gn-reveal">Charity <strong>Comic Relief</strong>, organiser of Red Nose Day 2026, has appointed <strong>Ogilvy Group UK</strong> as its creative and strategic agency partner following a competitive pitch. Ogilvy will develop a refreshed campaign proposition across advertising, PR, social and influencer channels, designed to position the charity as culturally resonant during its 40th year.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb571bdca850b74eb1b3c_69fcb570c20652951fd7de6c_traitors-05032025-dl-04928-68924ec40a56d237840453.jpeg" alt="Comic Relief Red Nose Day campaign"></div> <figcaption>Comic Relief has appointed Ogilvy Group UK as its creative and strategic agency partner ahead of Red Nose Day 2026.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#10</span> <h3 class="gn-list-item__title">ITV appoints EssenceMediacom as media buying and planning agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Broadcast &amp; Streaming</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media Planning &amp; Buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> 24 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">UK broadcaster <strong>ITV</strong> has appointed <strong>EssenceMediacom</strong> as its global media agency following a closed review process. The WPP-owned agency will assume media planning and buying following the closure of EssenceMediacomX, focusing on commercials, data, tech and strategy under a multi-year deal.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb571bdca850b74eb1b3f_69fcb570f22509d971f4a6d9_shutterstock-2448184943-68924ec407fb0491233555.jpeg" alt="ITV broadcaster"></div> <figcaption>ITV has appointed EssenceMediacom as its global media agency following a closed review process.</figcaption> </figure> </div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#11</span> <h3 class="gn-list-item__title">Rimowa selects GUT as global creative agency of record</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Luxury Luggage &amp; Lifestyle</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Global Creative (Advertising &amp; Brand Strategy)</span> <span class="gn-list-item__pill"><strong>Published:</strong> 22 July 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">German luxury luggage brand <strong>Rimowa</strong> has appointed <strong>GUT (Amsterdam)</strong> as its global agency of record following a statutory review. The partnership marks GUT's first significant win in the luxury category and will see the agency lead creative planning and multi-campaign production for brand evolution through 2026.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb571bdca850b74eb1b2f_69fcb5700287c428e0b1fd69_48-sheet-01-68924ec3e883a928531713.avif" alt="Rimowa luxury luggage"></div> <figcaption>Rimowa has appointed GUT (Amsterdam) as its global agency of record following a statutory review.</figcaption> </figure> </div> <p class="gn-reveal"><em>Check back next week for the latest UK agency appointments and Public Sector RFP opportunities.</em></p> </div></div>