<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fa7029eb6db60629bbdbb5_agency-moves-20th-october-banner-69034b6eb3652744010104.jpeg" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Intelligence</span> <h1 class="gn-title">20th Oct to 26th Oct 2025: Agency Moves &amp; Public Sector RFPs</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>27 October 2025</span> <span class="pip"></span> <span>2 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">This week's edition of Weekly Agency Moves covers the confirmed agency appointments, pitch wins, and RFP activity across the UK between 20th Oct and 26th Oct 2025.</p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#01</span> <h3 class="gn-list-item__title">NatWest unites creative and media under IPG</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Banking &amp; Financial Services</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Integrated creative, media, data &amp; tech</span> <span class="gn-list-item__pill"><strong>Published:</strong> 24 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">After a year-long review, NatWest Group is moving to a single integrated model with Interpublic, retiring the split between T&amp;P (creative) and Initiative (media). The aim is simpler, more personalised, AI-enabled marketing at scale ahead of a full transition by spring 2026.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb1d9c9bd61c55a0205e7_69fcb1d29ee8acada791f680_natwest-69b03de63512d797911547.jpeg" alt="NatWest Group"></div> <figcaption>NatWest Group moves to a single integrated model with Interpublic ahead of spring 2026.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#02</span> <h3 class="gn-list-item__title">Drambuie presses 'post' - That Lot wins socials</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Spirits &amp; Alcohol</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Social - strategy, content, influencers</span> <span class="gn-list-item__pill"><strong>Published:</strong> 22 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">That Lot lands a project brief to grow consideration among younger drinkers and launch Drambuie's "Freddo Espresso" variant across platforms. Expect creator partnerships and platform-native storytelling to modernise the liqueur's presence.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5775fd32ca086779a4f_69fcb573b01408e27a4f8e6b_drambuie-collins-photo-0169-web-690242970e9c0291639071.jpeg" alt="Drambuie"></div> <figcaption>That Lot appointed to grow Drambuie's social presence among younger drinkers.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#03</span> <h3 class="gn-list-item__title">Mindshare on board - SWR switches £6m media to WPP Media</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Transport - Rail</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media planning &amp; buying</span> <span class="gn-list-item__pill"><strong>Published:</strong> 23 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Mindshare takes South Western Railway from the7stars, enhancing St Luke's "Spread your wings" with data-led regional planning. The scope spans TV, VOD, OOH, digital, social, search, cinema, print, audio and partnerships.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5775fd32ca086779a70_69fcb5736575a95fa9679a29_class-458-widnes-3-690242975aa37491552334.jpeg" alt="South Western Railway"></div> <figcaption>Mindshare takes South Western Railway's media account from the7stars.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#04</span> <h3 class="gn-list-item__title">Sharps lines up Neverland for new brand platform</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Home &amp; Interiors</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative - brand platform</span> <span class="gn-list-item__pill"><strong>Published:</strong> 23 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Following a competitive review, Neverland is set to create a bold new platform while The Behaviours Agency continues on other streams. The shift targets long-term distinctiveness in a flat-pack dominated category.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5775fd32ca086779a52_69fcb574e73405f044313373_sharpes-eventlittle2-6902429747fa5079073345.png" alt="Sharps"></div> <figcaption>Neverland appointed to create a bold new brand platform for Sharps following a competitive review.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#05</span> <h3 class="gn-list-item__title">Wavemaker doubles down with DfE skills and childcare briefs</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Government - Education &amp; Early Years</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media strategy &amp; planning</span> <span class="gn-list-item__pill"><strong>Published:</strong> 22 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Wavemaker UK expands its six-year DfE partnership to include "Skills for life" and "Do something big", after a four-week tender. The work will drive adult upskilling awareness and elevate early years and childcare careers.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5775fd32ca086779a4a_69fcb5755fd32ca08677998e_dfe-angle-feat-6902429738a87792999166.jpeg" alt="Department for Education"></div> <figcaption>Wavemaker UK expands its six-year DfE partnership after a four-week tender.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#06</span> <h3 class="gn-list-item__title">Netcompany turns to Cavendish for policy-led profile</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Technology - Public Sector &amp; Enterprise IT</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Corporate PR &amp; Public Affairs</span> <span class="gn-list-item__pill"><strong>Published:</strong> 24 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">Cavendish Consulting will amplify Netcompany's voice on digital sovereignty, defence tech and citizen services across UK and EU debates. The brief targets policymakers, business leaders and media to spotlight sovereign, secure digital infrastructure.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5775fd32ca086779a58_69fcb5755fd32ca0867799b5_3k7a7497-1-1920x1080-6902429748d5c848041223.webp" alt="Netcompany"></div> <figcaption>Cavendish Consulting appointed to amplify Netcompany's voice on digital sovereignty and defence tech.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#07</span> <h3 class="gn-list-item__title">John Doe checks in - Caledonian Sleeper appoints retained PR</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Travel &amp; Tourism - Rail Hospitality</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Consumer PR, cultural partnerships, content</span> <span class="gn-list-item__pill"><strong>Published:</strong> 23 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">With a new Birmingham International stop due Jan 2026, John Doe is tasked with growing domestic and US awareness of the overnight service's convenience and romance. The brief mixes media relations with culturally-led activations to drive consideration.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5775fd32ca086779a43_69fcb5763ee4f480426c6d07_caledonian-sleeper-21-690242975a428960723915.jpeg" alt="Caledonian Sleeper"></div> <figcaption>John Doe appointed on a retained PR brief for Caledonian Sleeper ahead of a new Birmingham International stop in January 2026.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#08</span> <h3 class="gn-list-item__title">Treasury-backed retail investing push picks M+C Saatchi and the7stars</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Financial Services - Public Awareness</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Integrated - creative &amp; media</span> <span class="gn-list-item__pill"><strong>Published:</strong> 20 Oct 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> PRWeek UK</span> </div> <p class="gn-reveal">The Investment Association appoints M+C Saatchi and the7stars to lead a nationwide, multi-year campaign encouraging retail investing, supported by HMT, FCA and MaPS. Behavioural insight will be used to make investing feel relevant and accessible across the UK.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/687a235da6861294eec73166/69fcb5775fd32ca086779a46_69fcb576f22509d971f4af4d_569615-690242973b93f608814323.avif" alt="The Investment Association"></div> <figcaption>M+C Saatchi and the7stars appointed to lead a nationwide, multi-year retail investing campaign for The Investment Association.</figcaption> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <p class="gn-reveal"><em>Check back next week for the latest UK agency appointments and Public Sector RFP opportunities.</em></p> </div></div>