<div class="gn-article"><div class="gn-hero gn-reveal"> <div class="gn-hero__image"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc86e4e7526601c5a683_agency-moves-11th-aug-to-17th-aug-banner-68ac99e6e4456486753726.webp" alt=""></div> <div class="gn-hero__head"> <span class="gn-kicker"><span class="dot"></span>Intelligence</span> <h1 class="gn-title">11th Aug to 17th Aug 2025: Agency Moves &amp; Public Sector RFPs</h1> <div class="gn-meta"> <strong>The GO Network</strong> <span class="pip"></span> <span>18 August 2025</span> <span class="pip"></span> <span>3 min read</span> </div> </div> </div> <div class="gn-body"> <p class="gn-lede gn-reveal">This week's edition of Weekly Agency Moves covers the confirmed agency appointments, pitch wins, and RFP activity across the UK between 11th Aug and 17th Aug 2025.</p> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#01</span> <h3 class="gn-list-item__title">Sweaty Betty appoints lead UK agency for PR and influencer</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Fashion / Sportswear</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> PR</span> <span class="gn-list-item__pill"><strong>Published:</strong> 13 August 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Marketing Beat</span> </div> <p class="gn-reveal">Sweaty Betty has appointed Gung Ho as its retained UK agency to lead PR, influencer strategy, and brand activations. The decision follows several successful project collaborations, including the 'Ultimate Studio' campaign. Gung Ho's experience and alignment with the brand's values were key to the appointment, as Sweaty Betty looks to deepen its connection with its community through bold, credible communications.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc85d94d00ddfd0ca2ba_sweaty-betty-gung-ho-68ab3e5620bec469714339.webp" alt="Sweaty Betty appoints Gung Ho as retained UK PR and influencer agency"></div> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#02</span> <h3 class="gn-list-item__title">Ann Summers hires Joan London to lead creative and brand strategy</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Retail / Fashion</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> 14 August 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Ann Summers has appointed Joan London as its new creative agency of record following a competitive pitch. The agency will lead a new brand campaign launching in October, with a focus on modernising the retailer's image and reinforcing its relevance. The partnership aims to break taboos around sex and align with both brands' shared commitment to driving cultural change and championing female empowerment.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc85e4e7526601c5a529_shutterstock-1592882251-68ab3e565fc05896765284.webp" alt="Ann Summers appoints Joan London as creative agency of record"></div> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#03</span> <h3 class="gn-list-item__title">ECB and ICC Women hire The Space Between for digital strategy</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Sport</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Digital / Strategy</span> <span class="gn-list-item__pill"><strong>Published:</strong> 14 August 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Marketing Beat</span> </div> <p class="gn-reveal">The England and Wales Cricket Board (ECB) has appointed The Space Between as the lead PR agency for the ICC Women's T20 World Cup 2026, following a competitive pitch. The agency will be responsible for driving awareness of the tournament and helping to elevate women's cricket to mainstream status. The brief includes audience engagement and ticket sales promotion across the event, which takes place in England next summer.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc862290303d89f3903a_2224805201-68ab3e56550c7919260734.webp" alt="ECB appoints The Space Between as lead PR agency for ICC Women's T20 World Cup 2026"></div> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#04</span> <h3 class="gn-list-item__title">Rathbones Group selects MediaLab as UK media agency following rebrand</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Financial Services</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Media</span> <span class="gn-list-item__pill"><strong>Published:</strong> 13 August 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> Campaign</span> </div> <p class="gn-reveal">Rathbones Group, the wealth and asset management firm founded in 1742, has appointed Medialab as its UK media planning and buying agency after a competitive pitch. The appointment follows a major rebrand and merger with investment management firm IW&amp;I. Medialab will handle all paid media for the UK market, succeeding previous incumbent Mediaplus UK (formerly Total Media). The review was led by Rathbones' director of marketing and client strategy Iain Clark.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/69fcb5c9e288db25734e75de_im-50230847-68ab3e563cac8170349692.avif" alt="Rathbones Group appoints Medialab as UK media planning and buying agency"></div> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#05</span> <h3 class="gn-list-item__title">BT appoints Uncommon Creative Studio for global brand campaign</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Telecoms</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Creative</span> <span class="gn-list-item__pill"><strong>Published:</strong> 13 August 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> More About Advertising</span> </div> <p class="gn-reveal">BT has appointed Uncommon Creative Studio to lead its creative and brand transformation efforts following a competitive pitch against Saatchi &amp; Saatchi and adam&amp;eveDDB. The win consolidates BT's brand marketing under Uncommon, replacing both incumbents. The agency is tasked with building a long-term creative platform to restore cultural relevance and define BT's role in modern Britain. This decision marks a strategic shift as BT backtracks on earlier plans to phase out its consumer branding in favour of EE, instead reaffirming BT's continued presence in broadband and landline services.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc8640c2081af0f6c479_screenshot-2025-08-14-at-11-55-02-2048x1232-68ab3e56a8074299424710.webp" alt="BT appoints Uncommon Creative Studio following pitch against Saatchi &amp; Saatchi and adam&amp;eveDDB"></div> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <div class="gn-list-item gn-reveal"> <div class="gn-list-item__head"> <span class="gn-list-item__num">#06</span> <h3 class="gn-list-item__title">Holland &amp; Barrett appoints The Romans as retained social agency</h3> </div> <div class="gn-list-item__meta"> <span class="gn-list-item__pill"><strong>Brand Sector:</strong> Health &amp; Wellness / Retail</span> <span class="gn-list-item__pill"><strong>Agency Discipline:</strong> Social</span> <span class="gn-list-item__pill"><strong>Published:</strong> 13 August 2025</span> <span class="gn-list-item__pill"><strong>Source:</strong> More About Advertising</span> </div> <p class="gn-reveal">Holland &amp; Barrett has appointed Fabric Social as its retained social media agency following a competitive pitch. The agency replaces incumbent SocialChain and will lead on social strategy, creative output, and community engagement. Fabric is tasked with transforming the retailer into a "culturally fluent, community-first brand", supporting the company's wider £70m investment in store transformation, technology upgrades, and new product development. The appointment follows recent creative changes, with Lucky Generals named lead creative agency in May, working alongside True Story.</p> <figure class="gn-fig gn-reveal"> <div class="gn-fig__media"><img src="https://cdn.prod.website-files.com/6877701b88030d58f11ac053/6a16dc8652f78a8124a2c5cf_mixcollage-13-aug-2025-10-06-am-8436-68ab3e565be9a285755927.webp" alt="Holland &amp; Barrett appoints Fabric Social as retained social media agency"></div> </figure> </div> <div class="gn-divider gn-reveal" aria-hidden="true"></div> <p class="gn-reveal"><em>Check back next week for the latest UK agency appointments and Public Sector RFP opportunities.</em></p> </div></div> <aside class="gn-related gn-reveal" data-auto="related-reading"> <div class="gn-related__label">Related reading</div> <ul class="gn-related__list"> <li class="gn-related__item"> <a href="/articles/29th-sept-to-5th-oct-2025-agency-moves-public-sector-rfps" class="gn-related__link"> <span class="gn-related__category">Intelligence</span> <span class="gn-related__title">29th Sept to 5th Oct 2025: Agency Moves &amp; Public Sector RFPs</span> <span class="gn-related__excerpt">Ryder Cup, Bayer, Haleon and Maersk appointments confirmed this week, plus UK public sector RFPs active between 29 Sept and 5 Oct 2025.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/1st-sept-to-7th-sept-2025-agency-moves-public-sector-rfps" class="gn-related__link"> <span class="gn-related__category">Intelligence</span> <span class="gn-related__title">1st Sept to 7th Sept 2025: Agency Moves &amp; Public Sector RFPs</span> <span class="gn-related__excerpt">William Hill, De&#39;Longhi and National Grid appointments confirmed, plus UK public sector RFPs active this week on The GO Network.</span> </a> </li> <li class="gn-related__item"> <a href="/articles/6th-oct-to-12th-oct-2025-agency-moves-public-sector-rfps" class="gn-related__link"> <span class="gn-related__category">Intelligence</span> <span class="gn-related__title">6th Oct to 12th Oct 2025: Agency Moves &amp; Public Sector RFPs</span> <span class="gn-related__excerpt">Emirates, Ancestry, Beko and more confirmed this week. 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