From data-driven strategies to the rise of influencer engagement and brand partnerships, a lot's changed in 2022 when it comes to what makes an effective, measurable PR strategy.
As communications leaders finalise planning for the New Year, we bring our PR, Comms, and Media Strategy experts together to share their predictions for 2023 in this end-of-year briefing.
On the Agenda:
- Industry changes – The broader themes we’re seeing across the world of PR, and what it means for different strategies and objectives
- Risks and opportunities – The impact of these trends, mistakes to avoid, and opportunities to jump on in 2023 for your brand
- PR in 2023 – Practical guidance for building a modernised PR strategy in the New Year, where to focus efforts, and what to keep in mind
- Q&A with our experts
Our speakers:
- Sam Cobden, Digital PR Executive, Dark Horse
- Ashley Carr, Managing Director, Neo PR
- Abigail Outhwaite, Associate Director, PR Agency One
- Rob Skinner, Founder & MD, Skout PR
- Alex Halls, Account Director, Hatch Group
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