Playback - Tone of Voice 101 - Building and Enforcing a Consistent Voice for your Brand

When brand reputations become more important than ever, are you keeping your audience connected? In this workshop, we discussed the core tenets of a strong brand voice, the role it can play, and best practise guidance for consistency in your TOV.

The GO! Network

With over a third of consumers highlighting a business' 'distinct personality' as a key stand out feature over competitors - are you making the most out of your brand voice?

In this virtual session for marketing leaders, our experts discuss some of the practical challenges of implementing a specific brand voice, and what in-house teams need to consider before making any kind of shift, including how to frame your current brand TOV and the avenues you could explore to add real business value.

On the agenda:

  • Why does your brand TOV matter? – The changing nature of brand-audience relationships, and the ways your brand voice can impact your business
  • Assessing your approach – How to frame and evaluate the strength of your existing brand voice across different channels and audiences
  • Finding your voice - Practical considerations for strengthening your TOV, advice for internal roll-outs, and common pitfalls
  • Continuous improvement – Investing in maintaining your brand voice, measuring success, and next steps to take your brand voice to the next level

Our speakers:

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Strategy Sessions

The GO! Network