With saturated markets and constantly shifting audience expectations, a cohesive, clear brand identity is more important now than ever.
In this virtual workshop for in-house marketing leaders, our experts discuss the core principles of a strong brand hierarchy, how to deliver a branding project - including common mistakes to avoid, and guidance for enhancing your brand over time.
On the agenda:
- Framing your brand – The main reasons your brand architecture can shift or dilute, and how to assess your brand's strength objectively in 2023
- Brand architecture 101 – Best practise guidance for your brand architecture, hierarchy, and what to consider ahead of any new brand project
- The delivery – Advice for managing a brand consolidation project, both internally and externally for your audiences
- Building your brand – Key processes for maintaining the integrity of your brand, and where to start with external investment
Our speakers:
- Stephen Brunt, Planning Director, The Behaviours Agency
- Ian Flynn, Executive Creative Director, RocketMill
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