With 60% of the global population now using social media, and platforms such as Threads and TikTok taking the market by storm with record-breaking user growth rates - are you making the most from a new era of social.

In this virtual session, our experts discussed where social media ‘fits’ as part of a wider marketing strategy right now, the differing platforms, opportunities and challenges they present, along with key considerations for in-house teams looking to get more from their social activation in 2024.

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On the agenda:

• The latest updates – The broader themes we’re seeing across the social media world, and what it means for different strategies and objectives

• Framing your social channels in 2023 – The ‘purpose’ of social media marketing as a tool for communications, brand awareness, audience nurture, and more

• Challenges and opportunities – The major mistakes and overlooked opportunities for marketers with social media, and key considerations before mapping a new strategy

• Continuous improvement – How to consistently measure and demonstrate the value of your social media strategy, and what to consider before you invest in expert support

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Our speakers:

• Beth Cook, Social and Influencer Director, Ponderosa Agency

• Jayne Carverhill, Business Director, Inkling Culture

• Sam Thompsett, Head of Paid Social, Genie Goals

• Talor Gilchrist, Content Strategist, Leith

• Clare O'Hanlon, Head of Social, Recipe

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