With 60% of the global population now using social media, and platforms such as Threads and TikTok taking the market by storm with record-breaking user growth rates - are you making the most from a new era of social.
In this virtual session, our experts discussed where social media ‘fits’ as part of a wider marketing strategy right now, the differing platforms, opportunities and challenges they present, along with key considerations for in-house teams looking to get more from their social activation in 2024.
On the agenda:
- The latest updates – The broader themes we’re seeing across the social media world, and what it means for different strategies and objectives
- Framing your social channels in 2023 – The ‘purpose’ of social media marketing as a tool for communications, brand awareness, audience nurture, and more
- Challenges and opportunities – The major mistakes and overlooked opportunities for marketers with social media, and key considerations before mapping a new strategy
- Continuous improvement – How to consistently measure and demonstrate the value of your social media strategy, and what to consider before you invest in expert support
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Playback - Impactful Inbound - Building Consistent and Effective Cross-Channel Campaigns
How do you build cross-channel inbound marketing campaigns that make sense to your audience? In this expert-led virtual workshop, we walk through both the creative and digital building blocks of consistent, effective inbound campaigns.
Guides & Templates
The (Re)Brand Workbook
A comprehensive guide and interactive workbook for analysing your branding, assessing your brand identity, and identifying next steps for a rebranding project that supports your marketing strategy in the long run.